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Building & Promoting aCompany Store
WELCOME!
Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations
Dora Fiet, BrightStores, Inc. Marketing & Design
Let’s start with a quick
review
Company store (com.pa.ny store) - noun
1. an ordering efficiency tool used to control spending and manage brand
What is a Company Store?
Top 5 reasons for a Company Store
Ordering Efficiency
Customer Satisfaction
Spending Control
Brand Manageme
nt
ProgramSupport
Ordering Efficiency
Brand Management
Budgets
Manager Order Approval
Payment Methods
Spending Control
Program Support
“Okay, so how do I determine what my client needs?”
“Yeah, how do we do
that?”
One Size DOES NOT Fit All!
Discovery
Who?
What?
When?
Where?
Why
Discovery
Types of Company Stores
CurrencyStores
Point Stores
Basic Stores
More Robust Store Program
Feature RichStores
Integrated Stores
What to look for in a Company Store
Easy to Use
Easy to Manage
Scalable
Flexible
Feature Rich
Good Reporting Options
Multiple Access Levels
Security
Ask for a list of features
Learn about their Support Services
Choose a proven team of experts
Do Your Homework
Store
Monthly hosting
Set-up
Store management
Costs Involved With a Company Store
Inventory
Warehousing
Shipping/
Pick-Pack-Ship
Additional Costs
Funded by
the
distributor?
Funded by
the end-user?
Who pays for the Company Store?
Ready to offer a
Store?
First things first –
make sure they’re
qualified
Qualify the Opportunity
How much
money is the
company
willing to
spend on a
store?
Annual Spend
What products will be included?
How many products?
Who will pay for the products?
Who will commit to the inventory?
Inventory
The Company needs
to support the
Store . . .
How will the
customer market
the Store?
Company Buy-In
Potential Sales
Potential Growth
Potential for
“locked in”
customers
Potential
. . . demands are too high, and the annual
spend is too low
. . . demands you own the inventory
. . . demands a large inventory, with poor
payment terms
. . . demands very tight profit margins
When your client’s …
Know When to Walk Away
Your understanding of Company Stores
Your knowledge of your products
Your knowledge about what is possible with a Company Store
Knowledge =
Value
Products Possibilities
Company Stores
Create Value in your Knowledge
RFP Support
Company
Service
Creative
Products
Technology
Let your Company Store provider help you answer
these questions
Five Basic Components
Partner with BrightStores
We want to be your Technology Partner
&Company Store
Expert
Time for questions
Tanya: 800.466.5930 – x304 Or email:
tanya@brightstores.com
Dora: 800.466.5930 – x302Or email: dora@brightstores.com
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