Builders rich recap

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The people in the market for boring are spoiled for choice

twtr: @richmulholland

Richard’s Recap

4 wee things

- Fall in hate

Progress happens when you find

stuff that frustrates you and change it.

4 wee things

- Fall in hate

- Slay your legacies

Innovation isn’t always about starting something new, but more often about

stopping something old. !

Every business suffers from inherited legacies (they weren’t wrong then, they

may be now), hunt them out and slay them.

!

The solution trap.

Solve Problems

Refine Solutions

Solve New

Problems

$$$

The trap

4 wee things

- Fall in hate

- Slay your legacies

- Know your customer

You are not in the business of builders, but of builders, makers, crafters, and

fixers. !

It’s your job to educate your market (remember the Apple stores), they more confident I am with tools, the

more likely I am to buy and use them - create your own market!

!

!

4 wee things

- Fall in hate

- Slay your legacies

- Know your customer

- Do the not my job

“Great service is defined not on how well you do your job (you’re still just

doing it), but on how well you do your not my job.”

- Me

Never forget:

Favourite trumps best (be our favourite).