Upload
missing-link
View
496
Download
0
Embed Size (px)
Citation preview
!|www.richmulholland.com | www.cultovation.com |
The people in the market for boring are spoiled for choice
twtr: @richmulholland
Richard’s Recap
4 wee things
- Fall in hate
Progress happens when you find
stuff that frustrates you and change it.
4 wee things
- Fall in hate
- Slay your legacies
Innovation isn’t always about starting something new, but more often about
stopping something old. !
Every business suffers from inherited legacies (they weren’t wrong then, they
may be now), hunt them out and slay them.
!
The solution trap.
Solve Problems
Refine Solutions
Solve New
Problems
$$$
The trap
4 wee things
- Fall in hate
- Slay your legacies
- Know your customer
You are not in the business of builders, but of builders, makers, crafters, and
fixers. !
It’s your job to educate your market (remember the Apple stores), they more confident I am with tools, the
more likely I am to buy and use them - create your own market!
!
!
4 wee things
- Fall in hate
- Slay your legacies
- Know your customer
- Do the not my job
“Great service is defined not on how well you do your job (you’re still just
doing it), but on how well you do your not my job.”
- Me
Never forget:
Favourite trumps best (be our favourite).