BrightSideat UMN

BrightSide atUMNUnitingcommunities,makingadifference.

ClaraHolder&CarleyMeyers4March2019

18%ofstudentsqualifyasfoodinsecure.

Of 51,000students,that’s8,700whoareunabletoaffordenoughfood.

Fooddesertsnegativelyimpactlives,buttheydon’thaveto.

55%ofCedarRiversidecommunityisbelowthefederalpovertyline.

Howmightweimprovestudentandcommunityaccesstoaffordable,freshfood?

Learnmore&askquestions

Breakdownthebarriers

Increaseaccesstofreshfood

TheBrightSide ModelatUMN

5+yearsofsustainability Student-led

Communitydriven

Uniqueopportunities

HowdoesBrightSide work?

ProduceWarehouse DeliveryVan

Volunteer&YouthWorkerNetwork

CornerStore Buyer’sClub

Pilot:Summer2019

Pre-pilotFocusison

volunteers,studentgroup,Buyer’s

Clubparticipants,andfundingstrategy

Part1:Buyer’sClubinitiation6weekslong

X60-80

participants

Part2:Buyer’sClubandCorner

Stores

4weekslongx

10cornerstores

CustomerSegments

60-80students

10 cornerstores

BusinessModel&FinancialPlan

Weareaself-sustainedsocialventurethatisproventowork.

BusinessModel&FinancialPlan

5yearplan

Expansiontootherneighborhoodsandcities

Increaseorganizationalinvolvement

Improveofferingsandpartnerhips

Developcommunity-specificofferings

TheoryofChangeInput:● Students,youth

workers,volunteers● Customers● Cornerstoreowners● Producedistribution

system● Wagesforyouth

Output:● Participantsbuy

produce● Participantsconsume

moreproduce● Cornerstoreowners

sellmoreproduce● Consumerssave$$$

Outcome:● Increaseconsumer

accessandconsumptionofproduce

● Consumerssave$$$● Youthworkersgainskills

&alivingwage● Studentsgainexperience

Impact:ReducingfoodinsecurityontheUniversityofMinnesota- TwinCitiescampusandinnearby

neighborhoods.

Whywillwework?

1WearenotaCSAoraFoodShelf

2Weworkdirectlywithstudentsandcommunities

3 Wemeetpeoplewheretheyare

ClaraHolderNutrition,B.S.

CarleyMeyersHealthServicesManagement,B.S.

BrightSideatUMNUnitingcommunities,makingadifference.