Bob House General Manager · 1. Complete, Quality Listings 2. Monitor Listing Performance 3....

Bob House – General Manager

January 15th, 2014

Enhanced Membership Exposure

Your Listings on the IBBA Website Automatically

Differentiation via IBBA Membership & Certifications designations

Increased Broker Presence

• On the Homepage

• In the Search Results

• Additional placements throughout the site

BrokerWorks Redesigned

Free Agent Plans Introduced

Listing Marketing Emails Improved

Listings Automatically Published

Showcase Listing Plus Enhanced

1. Complete, Quality Listings

2. Monitor Listing Performance

3. Complete Broker Profile

4. Link BizBuySell & IBBA Accounts

5. Free Agent Accounts to Increase Exposure

6. Enter Sold Comps for Free Reports

Great listing

Convert leads to buyers

Drive more leads

What You Should Do Why?

1. Maximize Geographic Information

2. Include Key Financials

3. Write Great Ad Titles & Descriptions

4. Use Photos Whenever Possible

5. Upgrade When Appropriate

6. Indicate Seller Financing If Available

Showcase Listing Plus

• Newly enhanced!

• Single listing upgrade for

30 days

• Supports up to 6 photos

• Include up to 3 documents

• Optional embedded

YouTube video

• Includes BuyerBlast and

Prospect List

Eye-catching photos

Business Description

Attached Documents

Business Details

Financial Information

Embedded Video

Showcase Listing Plus in the Search Results

Example of a Great Listing

• Descriptive Title

• Seller Financing Indicated

• Geographic Information

• Landscape Images – use stock photos to remain confidential

Showcase Listing

Example of a Great Listing

• Financial Information Completed

• Business Details Included

Example of a Great Listing

• Complete, Detailed Business Description

Example of a Great Listing

Here’s how a complete listing

appears on the site.

Completed fields help encourage

buyer responses and action.

Compare to an incomplete listing…

Example of an Incomplete Listing

Suggestion for Buyer Email Response Options:

This is a not related to the quality of the listings, but will effect the number of leads. When

entering a listing, you’ll be asked to optionally select Buyer Email Response Options. The

more you check, the less leads you’ll receive.

1. Complete, Quality Listings

2. Monitor Listing Performance

3. Complete Broker Profile

4. Link BizBuySell & IBBA Accounts

5. Free Agent Accounts to Increase Exposure

6. Enter Sold Comps for Free Reports

Ad Displays:

How many times your ad

appears in the search

results

How to Improve:

• List in a 2nd category (free) • Consider Showcase

Clicked for Details:

How many times your ad

was clicked on in search

results

If ratio to Ad displays is <2%,

consider:

• Improving listing title • Engaging thumbnail photo • Consider Showcase upgrade

Emails/Phone:

Number of leads sent or

number of times the “View

Phone Number” link was

clicked

If low, what about your

listing is preventing action?

• Complete financials • Improve description • Indicate seller financing

1. Complete, Quality Listings

2. Monitor Listing Performance

3. Complete Broker Profile

4. Link BizBuySell & IBBA Accounts

5. Free Agent Accounts to Increase Exposure

6. Enter Sold Comps for Free Reports

Benefits of a Complete Profile

• Improved Credibility & Trust

• More leads

• Increased SEO

• Listings link to profile and vice-versa!

• Key for our Premium Members

• Broker directory search results

• Increased placement opportunities

• Broker/Seller Matching

BizBuySell has the leading business broker directory on the web.

• Areas Served

• Profile Photo

• Company Overview

• Company Logo & Website

• Tagline

How are you represented?

Broker Profile – 100%

• Intro & Background

• Services Offered

• Affiliations

• Links

• Sold Businesses

Don’t be this broker…

Complete Profile

Increased Broker Placements - Homepage

Tip: Include a professional photo and logo

to increase opportunities for being featured

across our site.

Broker Matching and Search Results

Widgets for more seller leads

Increased BrokerWorks Premium Member Placements

1. Complete, Quality Listings

2. Monitor Listing Performance

3. Complete Broker Profile

4. Link BizBuySell & IBBA Accounts

5. Free Agent Accounts to Increase Exposure

6. Enter Sold Comps for Free Reports

Consider LinkedIn, BizQuest, and State Associations too!

Link Accounts Under Networking Tools

IBBA & CBI Designations

Increase Trust, Leads

• Linked accounts have your

designations appear on all your

listings

• Increases trust and leads

Your IBBA and BizBuySell accounts must be linked for your listings to appear

within IBBA and CBI based searches

Search by IBBA Membership & Certifications

• Sellers likely care even more about

these designations!

• Increased trust and more buyer and

seller leads

• Coming in 2014 – ability to search

broker directory by these

designations, and content to help

sellers & buyers understand what

they mean

IBBA & CBI Logos on Your Broker Profile

• With accounts linked, your

listings will automatically be

published to the IBBA member

listing area

• Included with your IBBA

membership

Your Listings on the IBBA Website

1. Complete, Quality Listings

2. Monitor Listing Performance

3. Complete Directory Profile

4. Link BizBuySell & IBBA Accounts

5. Free Agent Accounts to Increase Exposure

6. Enter Sold Comps for Free Reports

• Each Agent appears in the Broker

Directory – as long as profile is

completed!

• Agents manage listing performance,

marketing, and leads

• You control listing content and can

monitor agent activity

• It’s free!

Broker Manage Listings

Agent Manage Listings – Limited Functionality

Monitor All Agent Activity

Account Settings:

Check the “Email me

leads on listings I have

assigned agents” box to

receive a copy of all leads

to agent listings

View all agent leads

under “Manage Listings”

Monitor All Agent Activity

View all activity on your BrokerWorks Dashboard Activity Feed & Agent News

1. Complete, Quality Listings

2. Monitor Listing Performance

3. Complete Directory Profile

4. Link BizBuySell & IBBA Accounts

5. Free Agent Accounts to Increase Exposure

6. Enter Sold Comps for Free Reports

Why Submit Comps?

• Submit comps to receive Valuation Report credits to help you better price

businesses in your market.

• Only listings with submitted comps will appear in “Sold Listings” on Broker Profile

• Drive quarterly Insights Report, which help to raise the industry profile.

Sample Valuation Report

How to Submit a Sold Comp

How to Submit a Sold Comp

How to Submit a Sold Comp

Redeem Your Report Credits

1. Complete, Quality Listings

2. Monitor Listing Performance

3. Complete Directory Profile

4. Link BizBuySell & IBBA Accounts

5. Free Agent Accounts to Increase Exposure

6. Enter Sold Comps for Free Reports

7. Premium Advantage

Unparalleled Exposure Included

Detailed Stats & Tracking Included

Promote Yourself in the Broker Directory Included

Distribute Your Listings Automatically Included

Sell More Businesses with Agent Plans Included

Price it Right with Valuation Tools Included

BrokerWorks Membership:

• Broker Directory Top Placement

• Appear within 5 locations served

• Richer broker profile with additional fields

• Monthly Showcase Listing Plus Credit ($49.95 Value)

• Gain 5x more exposure at the top of the search results

• New, enhanced listings allow for 6 photos, 3 attachments,

a video, plus a prospect list and BuyerBlast included

• New! Additional Exposure

• Homepage placement

• Exposure in business search results in your areas

• Matching to sellers

• $89.95 per month