BizBuySell Guide to BrokerWorks · 2016-08-10 · for business brokers. As a BrokerWorks member, you now have the ability to market your services and your listings to the largest

Guide to BrokerWorks

p.2

Guide to BrokerWorks

Getting Started1. Account Basics

2. Setup Your BrokerWorks Profile

3. Create Successful Listings

4. Get Free Distribution to 150 Partners

Maximize Your Exposure5. BrokerWorks Elite

6. Enhance Your BrokerWorks Profile

7. Boost Listings to the Top of Search Results

8. Elevate Listings in Search Results

9. Generate Instant Traffic via BuyerBlast

Research the Market10. Analyze Comps For Your Listings

11. Monitor the Market with BizAlerts

12. Glossary of Industry Terms

p.3

Getting Started 1. Account Basics

Congratulations on joining BizBuySell BrokerWorks, the industry standard for business brokers. As a BrokerWorks member, you now have the ability to market your services and your listings to the largest online audience of buyers and sellers in the U.S. By maximizing your BrokerWorks account, not only will you sell more businesses – you will also attract more sellers and grow your business!

p.4

Getting Started

Before we get started, here are 5 basics to help you maneuver your BrokerWorks account:

Login to your BrokerWorks account by visiting BizBuySell.com/brokers

Easily manage your listings and your profile using your BrokerWorks Dashboard. You can also get a quick glance at your listing performance in the Activity Feed.

• To add a new listing, select the Add New Listing button

• To edit or view your existing listings, select the Manage Listings button.

• To edit your profile, select the Edit My Profile button.

• To view your profile, select the View My Profile button.

View all of your leads by selecting My Listings > View My Leads from your BrokerWorks Dashboard. View individual leads and listing performance by selecting the Manage Listings button, then choosing View Stats or View Leads from the Listing Actions drop down next to the listing of your choice.

Earn 3 Free Sold Comp Credits each time you delete a sold listing and submit sales information on BizBuySell (up to a $179 value). Each credit is good for one Free Sold Comp Valuation Report. You are also given 3 Free Sold Comp Credits just by signing up for BrokerWorks. To use a credit, click the Search Comps button from your BrokerWorks Dashboard.

You have the option to automatically send a custom NDA to buyers who inquire about your listings. Select Accounts Settings from your BrokerWorks Dashboard, and then upload a PDF or Microsoft Word file of your NDA in the Broker Documents area. You can also adjust your contact information, password and other information under Account Settings.

Next, we’ll tell you how to take full advantage of BrokerWorks, including how to win clients, build effective listings, distribute your listings to BizQuest, LinkedIn, the IBBA and much more!

Have Questions? Call 1.888.777.9893 (Mon-Fri 8am-5pm PST)

Account Basics (continued)

http://www.bizbuysell.com/brokers/

p.5

Here’s How

Log in at bizbuysell.com/brokers

Click the Edit My Profile button from your BrokerWorks Dashboard

Complete the fields and click the Save Changes button

Getting Started 2. Setup Your Free BrokerWorks ProfileMarket yourself in the largest online directory of business brokers.

A great profile helps win new clientsYour Profile appears in the BizBuySell Broker Directory and is a great source for seller and buyer leads.

Stand out by adding a personal and company photo and separate yourself from your competition by including unique information such as the categories you specialize in, the services you offer, your affiliations and background. You can also choose which Sold Listings to display on your profile.

BrokerWorks TipYou must select an Area Served to appear in the Broker Directory. Basic BrokerWorks members can select one area served, Premium members can select up to 5 and Elite members can select up to 10. The more areas served, the more search results your profile will appear in.



p.6

Getting Started 3. Create Successful ListingsSave time and attract more serious prospects with complete listings.

Create a catchy and searchable headlineUse keywords such as location or business type and highlight features such as established customer base or profitability to entice viewers.

Make sure to use a photoEven a confidential business can include pictures. Any visually appealing photos that represent the business – even stock photos – will make your ad more likely to be noticed. Listings with photos receive 2X more views on average!

Include accurate and detailed descriptionsDetailed listings that include an asking price, cash flow, and a compelling description help turn searchers into buyers. Make sure to proofread your ad.

Add a second category – it’s free!List your business in the two categories that most closely match your business. That’s twice the exposure at no additional cost.

Upgrade your listing to get more exposureBizBuySell offers multiple ways to move your listings higher in search results. Learn more on page 10 and 11 of this guide.


Here’s How


Click the Manage Listings button

Under the Listing Actions menu, click Add Listing


p.7

Getting Started 4. Get Free Distribution to 150 PartnersGain exposure for your listings on our local and national network.

Get broad visibility for free, automaticallyBizBuySell members who are also members of any of our partner organizations can use our Listing Distribution Tool to instantly publish listings on that organizations’ website at no additional cost.

Simply enter your listings once on BizBuySell and have them automatically distributed.

It’s easy to set up, automatic, and gives you free local and national exposure.

… and many more.


Here’s How


Select the Listing Distribution option in the Networking Tools tab

Use the Manage Links to configure your login credentials and/or listings for each partner


p.8

Elite Member

Premium Members

Standard Members

5. BrokerWorks ElitePromote your business everywhere clients are looking for an expert like you.

Top placement in the Broker DirectoryGet featured first in up to 10 counties on the largest online broker directory.

Featured profile in BizBuySell NewslettersReach over 300,000 potential clients in the areas you serve! Elite broker profiles are included in our monthly email newsletters, delivered directly to sellers and buyers.

Featured exposure in the Business-for-sale Search and Home PageYou will appear in rotation at the top of the Business-for-sale search for optimal exposure in your service areas and on the BizBuySell home page.

Targeted traffic from the Find A Broker pageBe seen by potential clients before they search. We detect their location and deliver your profile automatically so you get maximum visibility.

Monthly Showcase Plus Email credit $39.95 Value!Each month, receive one Showcase Plus Email credit to a move a listing above basic ads in search results – PLUS a dedicated email to prospects with matching criteria and prospect call list.

Maximize Your Exposure


Here’s How


Select BrokerWorks Elite from the Marketing Tools menu

Click the Upgrade Now button to complete your upgrade


p.9

Maximize Your Exposure 6. Enhance Your BrokerWorks Profile BrokerWorks Premium helps generate more buyer and seller leads.

Monthly Showcase Plus Email credit $39.95 Value!Each month, you receive one Showcase Plus Email credit to move a listing above basic ads in search results – PLUS a dedicated email to prospects with matching criteria and prospect call list.

Elevated placement in the Broker DirectoryBrokerWorks Premium profiles display above Standard members in the Broker Directory search results with a photo and short description to help you stand out to potential buyers and sellers.

Promote yourself in five countiesYour profile will be searchable in up to five counties in the Broker Directory and highlighted in rotation on the business-for-sale search results, helping you connect with prospects who are buying or selling a business. Includes a photo and short description.

Premium Members

Standard Members


Here’s How


Select BrokerWorks Premium from the Marketing Tools menu



p.10

Maximize Your Exposure 7. Boost Listings to the Top of Search Results Diamond lets you create large, eye-catching ads and includes exclusive features to attract more buyers

Increased ExposureYour ad will prominently appear at the top of Search Results, with an exclusive Contact Seller button – driving buyer leads directly from the Search Results!


Here’s How


Select Diamond from the Marketing Tools menu


Reinforcement Ad

Diamond Listing

Showcase Listings

Monthly BuyerBlastOnly Diamond ads give you the ability to send one BuyerBlast email every month to a fresh list of buyers asking for information about listings like yours.

Reinforcement AdA smaller version of your ad will appear further down the search results reminding visitors of your ad as they browse.


p.11

Maximize Your Exposure 8. Elevate Listings in Search Results Select the Showcase option that best fits your needs:

Showcase Choice the best value for multiple listingsInstantly send multiple listings above basic ads in search results. Rotate listings on your schedule and for as long as you want – a day, week, month or longer. Showcase Choice listings receive an average of 3x more leads than Basic listings.

Showcase Plus Email is included Free with BrokerWorks Premium and BrokerWorks EliteSee pages 8 and 9 for details


Here’s How


Select Showcase Choice or Showcase Plus Email from the Marketing Tools menu


Basic Listings

Showcase Listings

Showcase Plus Email drive traffic to a single listingMove a single listing above basic ads in search results, PLUS receive:

• A dedicated BuyerBlast email to a list of buyers who have opted-in to receive alerts for businesses like yours.

• A custom prospect list of matching buyers for you to contact about your business for sale.

Showcase Plus Email receives an average of 5x more leads (vs. Basic).


p.12

9. Generate Instant Traffic with BuyerBlastSend a dedicated, full-color email alert to qualified prospects.

Reach 300 prospects for just 7¢ each*BuyerBlast lets you directly reach prospects who have opted-in to receive alerts for businesses like yours. Get your listing in front of buyers on a one-to-one level with custom photos and text.* on average

Maximize Your Exposure

BrokerWorks TipBuyerBlast emails are an effective way to generate immediate traffic for your listings.


Here’s How


Click the BuyerBlast icon on the Manage Listings page

Click the Buy Now button to complete your upgrade

Included Free with Showcase Plus EmailSee page 11 for details


p.13

Determine the right asking priceLearn what a fair “Asking Price” should be for the business you are selling based on average prices, revenue multiples, cash flow multiples of recently sold businesses, and current businesses listed for sale.

Use our filters to narrow down the applicable businesses analyzed in the report to more accurately fit the profile of your business.

The suggested asking price is a great starting point for pricing your business for sale.

Research the Market

BrokerWorks TipYou will receive 3 FREE Sold Valuation Report credits each time you submit sales information when deleting a sold listing. Each credit can be redeemed for one Valuation Report.


Here’s How


Select Search Comps from the Comps & Valuation Tools menu

Select the category of the business you want to value in the Sold Comps panel

10. Analyze Comps For Your Listings Gain powerful insight into the value of any business by analyzing real-time data from nearly 110,000 active and sold businesses.


p.14

11. Monitor the Market with BizAlerts Be first to know about new business listings in your area and industry with free BizAlert emails.

Know the competition and stay competitiveMonitor the market for competing listings and observe trends in your listings local area.

Once you have registered for a BizAlert, BizBuySell will keep you updated on newly added listings that match your search criteria.

Research the Market


Here’s How


Click the BizAlerts button at the top left

Complete the form and click the Register Now button to create your BizAlert


p.15

Asking PriceThe asking prices for the business for sale.

Gross IncomeGross income is defined as “all income the business received before any cost-of-sales have been deducted.”

Cash FlowCash flow is arrived at by “starting with your net (before tax) profit. Then add back in any payments made to the owner, interest and any depreciation of assets.” For example, if the net profit before taxes was $100,000 and the owner was paid $70,000 then the cash flow is $170,000.

EBITDAEBITDA stands for “earnings before interest, taxes, depreciation and amortization” and is an approximate measure of a business’s operating cash flow.

FF&EFurniture, fixtures, and equipment that will remain with the business, such as desks, office cubicles, décor elements of a restaurant or showroom, computers and office machines, pots and pans, dishes, display cases, manufacturing equipment, etc. depending on the type of business.

Real EstateIf the business has real property that can convey with the business, the value of the property may be included in the asking price or kept separate as an optional purchase.

When you’re ready to start marketing with us, please call 1.888.777.9893 (Mon-Fri 8am-5pm PST)

doc. v.092016

12. Glossary of Industry Terms Sellers and brokers are instructed to arrive at their financial figures using these standard definitions.

Research the Market