Big in Japan Projecting the Future of Asia’s Social Game Market Kiyoshi Shin Journalist (Video...

Big in JapanProjecting the Future of

Asia’s Social Game Market

Kiyoshi ShinJournalist (Video Game / IT)IGDA Japan Vice Coordinator

Sponsored by Fukuoka City and JETRO Fukuoka

About me•Journalist (Video game / IT)

•IGDA Japan, Vice coordinator and founder

I explained aboutComp-Gacha

issue atNHK night news

May 9

This Session•I focus on Southwest Game

Developers

•Key of Foundamental environment

•1. Human Resources

•2. Knowledge Exchange

•3. Funding

•And 4. Creative Culture

QuestionWhat is the next

slide?

•Comic Market

•800,000 Otaku Gather for 3 days

•Each have Small booth

•And Many small comic markets every weekend

Ruby

tete

Matured Entertainment Otaku

Market• 15%, teens and twenties

Japanese women say it’s a hobby to draw illustrations

• Why? Likelihood of going pro generally low

• Prosumer (Producer and Consumer)

• They develop for themselves

• Developments themselves is fun!

• Innovation usually come from here

•This is one reason that Japanese Anime, Manga, and Game content is strong

•Some do get to professional level

Otaku make new fashion....?

Otaku are geeks...?

Otakus save the world...?

Adventure Game CharacterTypical Japanese Otaku image

Live in AkihabaraDelusion of Otaku Fashion

Love junk food, FatGreat Hacker

Otaku Pyramid Creative Culture

Pro

CreativeConsumers

Consumers

Nico Nico Doga

Hatsune Miku

Nico Nico Live – News about Comp-Gacha issue Special

Pixiv

TouhoIndie Shooting Game

•Strangely, the Japanese market has bigwithout the help of the Japanese government.

•Why?

Matured Entertainment Market Key factor

•Population

•Disposable income

•Moore's Law

•Mobile phone with micro payment system

•Open platform with unique business model

Japanese Polutation

•Disposable Income of Japanese Family

Moore's Law

Ray Kurzwail TED 2009

2015?

Project Glass by Google

Rule is easily to change in near future

Mobile phone with Micro payment

systemI pay money automatically

for item paymentHehehe,

It is one reason for high Japanese ARPU

Open Platform with Unique Business Model

What is a fun game?Tech is not Key

vs

Doriland , Gree

Dragon Collection, Konami

Idle Master Cinderella Girls, Namco Bandai

Compare with Southwest

Indonesia

Potential Game User

•Same Pattern will happen !

•You need to care about New Culture movement

テキスト

Indonesia

PhilippinesVietnam

ThaiMalaysia

Indonesia

PhilippinesVietnam

ThaiMalaysia

Indonesia

PhilippinesVietnam

ThaiMalaysia

テキスト

The family with Middle range income increase

New Entertainment Market Key factors are same

•Population

•Disposable income

•Moore's Law

•Mobile phone with micro payment system

•Open platform with unique business model

•Golden Age for Game users

•Golden Age for Game development

•And Golden Age for Otaku in Southwest Asia

•Great chance to work with us

We are here

How develop Indie Game

Culture?

48 hours developmentOver the world

242 place,10,684 attendances

Not Strong Southwest Asia

Don’t forgetSub-culture makes new

generation

Google image “Singapore Otaku”

The choice of cluster city is really important

•Fukuoka City

•Cost of living is affordable

•Ruby Incubation Center

•Many talented students

•The hub for Asian market to Korea, China

•Only 2 hours from Tokyo

•You should go to Fukuoka at least one time for investigate Japanese market

Welcome to Fukuoka

We need more OTAKU!!!!

Thanks!

•Kiyoshi Shinshin@igda.jpTwitter: Kiyoshi_shin