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Big in JapanProjecting the Future of
Asia’s Social Game Market
Kiyoshi ShinJournalist (Video Game / IT)IGDA Japan Vice Coordinator
Sponsored by Fukuoka City and JETRO Fukuoka
About me•Journalist (Video game / IT)
•IGDA Japan, Vice coordinator and founder
I explained aboutComp-Gacha
issue atNHK night news
May 9
This Session•I focus on Southwest Game
Developers
•Key of Foundamental environment
•1. Human Resources
•2. Knowledge Exchange
•3. Funding
•And 4. Creative Culture
QuestionWhat is the next
slide?
•Comic Market
•800,000 Otaku Gather for 3 days
•Each have Small booth
•And Many small comic markets every weekend
Ruby
tete
Matured Entertainment Otaku
Market• 15%, teens and twenties
Japanese women say it’s a hobby to draw illustrations
• Why? Likelihood of going pro generally low
• Prosumer (Producer and Consumer)
• They develop for themselves
• Developments themselves is fun!
• Innovation usually come from here
•This is one reason that Japanese Anime, Manga, and Game content is strong
•Some do get to professional level
Otaku make new fashion....?
Otaku are geeks...?
Otakus save the world...?
Adventure Game CharacterTypical Japanese Otaku image
Live in AkihabaraDelusion of Otaku Fashion
Love junk food, FatGreat Hacker
Otaku Pyramid Creative Culture
Pro
CreativeConsumers
Consumers
Nico Nico Doga
Hatsune Miku
Nico Nico Live – News about Comp-Gacha issue Special
Pixiv
TouhoIndie Shooting Game
•Strangely, the Japanese market has bigwithout the help of the Japanese government.
•Why?
Matured Entertainment Market Key factor
•Population
•Disposable income
•Moore's Law
•Mobile phone with micro payment system
•Open platform with unique business model
Japanese Polutation
•Disposable Income of Japanese Family
Moore's Law
Ray Kurzwail TED 2009
2015?
Project Glass by Google
Rule is easily to change in near future
Mobile phone with Micro payment
systemI pay money automatically
for item paymentHehehe,
It is one reason for high Japanese ARPU
Open Platform with Unique Business Model
What is a fun game?Tech is not Key
vs
Doriland , Gree
Dragon Collection, Konami
Idle Master Cinderella Girls, Namco Bandai
Compare with Southwest
Indonesia
Potential Game User
•Same Pattern will happen !
•You need to care about New Culture movement
テキスト
Indonesia
PhilippinesVietnam
ThaiMalaysia
Indonesia
PhilippinesVietnam
ThaiMalaysia
Indonesia
PhilippinesVietnam
ThaiMalaysia
テキスト
The family with Middle range income increase
New Entertainment Market Key factors are same
•Population
•Disposable income
•Moore's Law
•Mobile phone with micro payment system
•Open platform with unique business model
•Golden Age for Game users
•Golden Age for Game development
•And Golden Age for Otaku in Southwest Asia
•Great chance to work with us
We are here
How develop Indie Game
Culture?
48 hours developmentOver the world
242 place,10,684 attendances
Not Strong Southwest Asia
Don’t forgetSub-culture makes new
generation
Google image “Singapore Otaku”
The choice of cluster city is really important
•Fukuoka City
•Cost of living is affordable
•Ruby Incubation Center
•Many talented students
•The hub for Asian market to Korea, China
•Only 2 hours from Tokyo
•You should go to Fukuoka at least one time for investigate Japanese market
Welcome to Fukuoka
We need more OTAKU!!!!
