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BIG DATA INNOVATION
FOR PUBLIC HEALTH
ROBERT KIRKPATRICK
DIRECTOR, UN GLOBAL PULSE
@UNGLOBALPULSE @RGKIRKPATRICK
The Government of the Kingdom of the Netherlands
“We are what we habitually do.”
-Aristotle
Global PulseAn innovation initiative of the UN Secretary-General
Vision: Big data harnessed responsibly as a public good
Mission: Accelerate discovery and adoption of big data innovation for sustainable development and humanitarian action
Pulse Lab New York
Est. 2010
Pulse Lab Jakarta
Est. 2012
Pulse Lab Kampala
Est. 2013
digital services are sensor networks
for human wellbeing
hypothesis:
DATA PHILANTHROPY
New, Digital Data Sources which Reveal
Behavior Change
What people say
Online news
Social media
Retail advertising
Radio & Television
What people do
Online search
Web traffic
Mobile communications
Financial transactions
Postal traffic
Utility consumption
Emissions
0
1000
2000
3000
Rank 2012-06-20 2012-10-08 2013-04-28 2013-12-23
1 Autism (213) Death(1030) Fever (1498) Death (224)
2 Death (5) Fever (14) Swelling (1494) Fever (3)
3 Sick (4) Sick (4) Pain (1491) Crying (1)
4 Fever (2) Crying (3) Autism (1011) Autism (1)
5 Crying (1) Fever (3) Fever (4) -
June 2012 Oct 2012 Apr 2013 Dec 2013
“There are someautism cases after
MMR vaccine”
“A baby suddenly diedafter vaccine ”
“Is it dangerousto have fever,swelling, pain,after vaccine?” “China is
investigatingdeath casesof babies”
Monitoring a few keywords in digital media allows to understand up-to-date situation in
real-time; an addition to existing MoH media monitoring for immediate action
http://www.unglobalpulse.org/immunisation-parent-perceptions
WHAT PEOPLE SAY: SITUATIONAL AWARENESS –
SOCIAL MEDIA IMMUNIZATION DISCUSSION IN INDONESIA
GLOBAL PULSE, UNICEF, MOH INDONESIA
Early warning Rapid response with actionable plan
Disseminate correct information
through Twitter via influential users
@dr_piprim
@dirgarambe
@blogdoktor
……
Detect people concerned
about death after vaccine
from Twitter
0
200
400
600
800
1000
1200
Number of tweets of ‘death’
http://www.unglobalpulse.org/immunisation-parent-perceptions
SOCIAL MEDIA IMMUNIZATION DISCUSSION IN INDONESIA:
EARLY WARNING -> RAPID RESPONSE
WHAT PEOPLE SAY:
DISCRIMINATION AND HIV RISK AWARENESS
GLOBAL PULSE, UNDAIS, MOH BRAZIL
Combining case data and population mobility to
predict the spread of infectious disease
WHAT PEOPLE SAY:
FACEBOOK INTERESTS VS OBESITY PREVALENCE
WHAT PEOPLE SAY (OR WANT): ONLINE SEARCH BEHAVOUR
WHAT PEOPLE SAY (OR WANT):
ONLINE SEARCH BEHAVOUR
“A ban on smoking in bars and restaurants caused a significant short-term increase of 38.7% in the relative search volume for smoking cessation on Google.”
WHAT PEOPLE SAY (AND DO):
ONLINE DATING SERVICES
19http://odile.bbvadata.com/
Measuring disaster resilience through
financial transactions: Global Pulse
and BBVA Data and Analytics
Misuse of data may cause harm…
Non-use of data may also cause harm
http://www.unglobalpulse.org/privacy-and-data-protection-principles
Principles for Responsible Use of Data
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