BIG DATA INNOVATION

FOR PUBLIC HEALTH

ROBERT KIRKPATRICK

DIRECTOR, UN GLOBAL PULSE

@UNGLOBALPULSE @RGKIRKPATRICK

The Government of the Kingdom of the Netherlands

“We are what we habitually do.”

-Aristotle

Global PulseAn innovation initiative of the UN Secretary-General

Vision: Big data harnessed responsibly as a public good

Mission: Accelerate discovery and adoption of big data innovation for sustainable development and humanitarian action

Pulse Lab New York

Est. 2010

Pulse Lab Jakarta

Est. 2012

Pulse Lab Kampala

Est. 2013

digital services are sensor networks

for human wellbeing

hypothesis:

DATA PHILANTHROPY

New, Digital Data Sources which Reveal

Behavior Change

What people say

Online news

Social media

Retail advertising

Radio & Television

What people do

Online search

Web traffic

Mobile communications

Financial transactions

Postal traffic

Utility consumption

Emissions

0

1000

2000

3000

Rank 2012-06-20 2012-10-08 2013-04-28 2013-12-23

1 Autism (213) Death(1030) Fever (1498) Death (224)

2 Death (5) Fever (14) Swelling (1494) Fever (3)

3 Sick (4) Sick (4) Pain (1491) Crying (1)

4 Fever (2) Crying (3) Autism (1011) Autism (1)

5 Crying (1) Fever (3) Fever (4) -

June 2012 Oct 2012 Apr 2013 Dec 2013

“There are someautism cases after

MMR vaccine”

“A baby suddenly diedafter vaccine ”

“Is it dangerousto have fever,swelling, pain,after vaccine?” “China is

investigatingdeath casesof babies”

Monitoring a few keywords in digital media allows to understand up-to-date situation in

real-time; an addition to existing MoH media monitoring for immediate action

http://www.unglobalpulse.org/immunisation-parent-perceptions

WHAT PEOPLE SAY: SITUATIONAL AWARENESS –

SOCIAL MEDIA IMMUNIZATION DISCUSSION IN INDONESIA

GLOBAL PULSE, UNICEF, MOH INDONESIA

Early warning Rapid response with actionable plan

Disseminate correct information

through Twitter via influential users

@dr_piprim

@dirgarambe

@blogdoktor

……

Detect people concerned

about death after vaccine

from Twitter

0

200

400

600

800

1000

1200

Number of tweets of ‘death’

http://www.unglobalpulse.org/immunisation-parent-perceptions

SOCIAL MEDIA IMMUNIZATION DISCUSSION IN INDONESIA:

EARLY WARNING -> RAPID RESPONSE

WHAT PEOPLE SAY:

DISCRIMINATION AND HIV RISK AWARENESS

GLOBAL PULSE, UNDAIS, MOH BRAZIL

Combining case data and population mobility to

predict the spread of infectious disease

WHAT PEOPLE SAY:

FACEBOOK INTERESTS VS OBESITY PREVALENCE

WHAT PEOPLE SAY (OR WANT): ONLINE SEARCH BEHAVOUR

WHAT PEOPLE SAY (OR WANT):

ONLINE SEARCH BEHAVOUR

“A ban on smoking in bars and restaurants caused a significant short-term increase of 38.7% in the relative search volume for smoking cessation on Google.”

WHAT PEOPLE SAY (AND DO):

ONLINE DATING SERVICES

19http://odile.bbvadata.com/

Measuring disaster resilience through

financial transactions: Global Pulse

and BBVA Data and Analytics

Misuse of data may cause harm…

Non-use of data may also cause harm

http://www.unglobalpulse.org/privacy-and-data-protection-principles

Principles for Responsible Use of Data