Beyond The Mainstream Social Media Training For Non-Profit Leaders

OCTOBER 21, 2009

Mid-Ohio Foodbank’s

Social Media Experience

Who is Mid-Ohio Foodbank?

Mid-Ohio Foodbank is dedicated to feeding hungry people by: Collecting Educating Advocating Collaborating

http://hungerrelief.tyson.com/

Food BanksWarehouse&

distribution operationHunger education &

advocacy

AgenciesFood pantries

Meal sitesShelters

Backpack programs

Donors•Food producers•Food retailers•Farmers•Individuals•Food drives

Government commodity distribution programs

Families & individuals in need

Our Approach:

Photo on Flickr by Aaron Webb

Where can you find

us?

EVENT PROMOTION

The Challenge

ResultsWeb Traffic Visits increased by 2000%, day

of

Tweets (including hashtag)

199

Facebook invitation Invited 395Wall Posts 11Confirmed Guests 88Maybe Attending 90

YouTube 88

Blog mentions 6 including popular foodie bloggers

Pitchengine.com 426 views

Press 3 including10tv, 614 magazine & Columbus Underground

The Solution

The Challenge

WHAT DO YOU POST?

The Solution

“Relationship building lays groundwork for future campaigns to raise time,

money, and blood.”

- Beth Kanter, http://beth.typepad.com

Questions?

CHRISTINA L. CHRISTIANcchristian@midohiofoodbank.org

@christina_lynn

www.linkedin.com/in/christinachristian

www.facebook.com/christinachristian

Contact