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Better Value. Smarter Choice.
Better Value. Smarter Choice.
Better Value. Smarter Choice.
“Our ambitionis to become a $1B company by 2020. We plan to strengthen our position as
the global leader in Off-Highway tires by continuing our focus on providing
the best value tire to our customer, while improving our quality to world class
levels by leveraging expertise from our new owners Yokohama Rubber Co.”
Better Value. Smarter Choice.
Emerging markets Europe
North America South America After Market OE Offtake Agriculture Construction / EM
Breakup of Sales
Region wise Market wise Segment wise
Better Value. Smarter Choice.
• 100 year legacy
• Razor sharp focus on quality
• Technology / Compound know how
• Processes and systems
• Young
• Fast growing
• Nimble
• Low cost focus
Build ATG for the long term
Better Value. Smarter Choice.
Better Value. Smarter Choice.
Machine sales Europe
• A drastic fall from 2011 numbers
• Q1- 2017 the market declined with
1,3% despite earlier expectations
about stabilization
• Q2- 2017 we have clear signals
from all our OE’s that business is
picking up
• As an overall trend, sales of smaller
tractors below 50 hp and sales of
larger tractors above 150 hp are
increasing rest of the segment are
weak.
Agriculture
Source: http://cema-agri.org/
*Agri Tractor sales from: Austria, Belgium, France, Germany, Italy,
Netherlands, Spain, UK
0
20000
40000
60000
80000
100000
120000
140000
160000
2011 2012 2013 2014 2015 2016 2017Q1
2017Q2
Tractor sales in Europe
Better Value. Smarter Choice.
80
85
90
95
100
105
110
2012 2013 2014 2015 2016 2017-Q2
ATG vs. market performance
ETRMA Import
ETRMA- and importin Europe
Both import and domestic data a decline in (units)
Source: http://www.etrma.org/
AGRICULTURE
Better Value. Smarter Choice.
80
100
120
140
160
180
200
220
2012 2013 2014 2015 2016 2017-Q2
ATG vs. market performance
ETRMA Import ATE
ETRMA- and importin Europe
While the market has been in a slump, ATG Europe managed to grow units 204% from 2012 till 2017 (H1)
Source: http://www.etrma.org/
AGRICULTURE
Better Value. Smarter Choice.
ATG Europe Performance VS Market
ATG Europe (AM & OE)
Europe Overall (AM & OE)
201
4
201
5
201
62017
B
23%
1%
14%
-4%
7%
-7%
10%
-2%
+22%
+18%
+14%+12%
ATG EuropeSales trend index 2013 = 100
2013
2014
2015
2016
2017B
2018FC
2019FC
2020FC
ATG EuropeMarket share
13%
87%
8%
92%
18%
82%
Agriculture Market Share Construction Market Share Forestry Market Share
ATG Europe Others
Better Value. Smarter Choice.
Investing in OE
AmbitionOE challenge
100
120
140
160
180
200
220
2017 2018 2019 2020 2021
AM OE
We want to repeat our success in replacmentmarket in the OE- segment
Our ambition is to grow twice as fast for thenext 5 years in OE- segnemt compared to AM
Better Value. Smarter Choice.
Organizational FocusATE OE investments
European focus
Andreas Sarfert
Head of OE Europe
Giorgio Gramegna
OE Manager ItalyRomain Calvez
OE Manager France
Gorjana Matic
OE Manager DACH
Ashish Tosar
OE Manager
Benelux & Nordics
Better Value. Smarter Choice.
Major OE Costumers EuropeMachine manufactures
Better Value. Smarter Choice.
Major OE Costumers EuropeMachine manufactures
Better Value. Smarter Choice.
Global Technology and R&D Organization
STRONG
ENGINEERING TEAM
SUPPORT BY YOKOHAMA
ENGINEERINGGlobal organization focused on product lines
175 engineers in Europe, Israel and India
In Field support by 15 Field Engineers in Europe
Engineering Team
First example where ATG used Yokohama expertise is for the upcoming Galaxy OTR
all steel range
Better Value. Smarter Choice.
Latest innovations
Trailers equipped with highly inflatedTruck Tires
Alliance launched the
Bias Flotation Tire
Alliance introduced
the first radial
flotation tire 380
Before 1994 In 1994 In 2000
Alliance has world premiere and introduces the VF Radial Flotation Tire
389 VF
In 2017
PIONEER IN FLOTATION TIRES
Engineered to keep aheadMARKE
T
LEADER
Better Value. Smarter Choice.
#1 in Sprayers
R&D LeadershipMARKE
T
LEADER
90s afterChain-transmission
Sprayer speed up to 25km/hHydrodynamic-transmissionSprayer speed up to 65km/h
Better Value. Smarter Choice.
Alliance 128 High Speed Flotation
Developed together with
NEW tire for agricultural trailers, spreader trucks and balers
EFFICIENCY shoulder lugs for high traction force
PRODUCTIVITY more yield
SOIL PROTECTION better yield
SERVICE LIFE lowest total cost of ownership
SIZE 800/35-22.5
Better Value. Smarter Choice.
Global Partner of
Special Development of tire for sprayers
EFFICIENCY low working pressure VF
PRODUCTIVITY more yield
SOIL PROTECTION better yield
SERVICE LIFE lowest total cost of ownership
Alliance 354 VF
SIZE 480/80R50
Better Value. Smarter Choice.
European Partner of
Special Development of tire for trailers and spreaders
EFFICIENCY low working pressure VF
PRODUCTIVITY more yield
SOIL PROTECTION better yield
SERVICE LIFE lowest total cost of ownership
Alliance 389 VF
Better Value. Smarter Choice.
booth at Agritechnica
Better Value. Smarter Choice.
booth at Agritechnica
Better Value. Smarter Choice.
01In the last few years we developed 150 tires per year for more than 100 costumers
The engineering and production process is fast: Our product development process allows us to
develop new products on average in 9 months
02
We are flexible: we have been serving large and small customers with mainstream and niche solutions.
This is one of the key reason why we today have the largest product portfolio in the segment of 2,600
SKU’s
03
Fast and Flexible
Our key success factors for OE market
Better Value. Smarter Choice.
TAKE A WALK
AROUND THE
SHOW AND YOU
WILL FIND
MORE THAN 600
ALLIANCE TIRES
MOUNTED ON
MACHINES
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