Bell Ringer

Bell Ringer Melanie has two job offers. One job pays

$10 an hour and will allow her to work 40 hours a week. The other job pays $8 an hour and also requires a 40-hour work week. However, the second job also pays bonuses based on sales. The other salespersons told Melanie they average about $200 a week in bonuses. Which job will likely pay the most money per week?

Bell Ringer Answer $10 * 40 hours = $400 $8 * 40 hours = $320 + $200 weekly

bonus = $520.

Fashion Tip of the DayCheck the Rise

On trousers, the distance between the crotch and the waistband is critical to the fit. It's also not

something that's easily altered, so make sure pants are neither too

snug nor droopy in this area before you buy

them.

Table of ContentsTopic Page #Fashion Through the Ages Sketches 12Chapter 1 Notes. History of Fashion 13Identifying Target Markets 14Chapter 2 Notes. Marketing Basics 15Functions of Marketing 16Chapter 2 Notes. Functions of Marketing 17Secondary Markets Graphic Organizer 18Chapter 3 Notes. Fashion Businesses 19Math in Fashion 20Chapter 3 Notes. Globalization in Fashion 21

Chapter 4 Notes. Design Centers 22

20 23

Chapter 4 Notes. Design Centers.

Math in Fashion

Notes

Notes

Notes

Notes

Learning Objectives Describe a fashion design center Define a buying center. Explain how design and buying centers

impact local economies. Identify the most important design and

buying centers.

Vocabulary Design Center Fashion Weeks Haute Couture Couturiers Buying Center Market Weeks Mart

What is a Design Center? Design Center – a district in a city

where fashion design and production firms are clustered together.

What is a Design Center? Design centers host important fashion

shows during fashion weeks Fashion Weeks - periods during

each year when fashion designers present new designs or collections. Twice a year, featuring spring-summer and

fall-winter lines.

International Design Centers

Paris, France Milan, Italy London, France Tokyo, Japan

Design Center: Paris Since the 1700’s, the city of Paris has

remained the center of the fashion world. Haute Couture - high fashion, which

is expensive, trend-setting, custom-made apparel.

Couturiers - Professional fashion designers involved in designing, making, and selling high fashion. Coco Chanel, Yves St. Laurent

Design Centers: Paris Designers showcase their latest high-

fashion creations in extravagant fashion shows. The average consumer would probably not

wear this expensive clothing. People who attend these shows range from

fashion writers, editors, celebrities to apparel manufacturers, retail buyers, and patternmakers from around the world.

Design Centers: Paris The attendees acquire ideas to take back

to their companies and then translate the ideas into fashions that their target customers will purchase and wear.

Design Centers: Paris Paris is often the first choice of top

designers from other countries as a place to show collections.

Fashion is one of the top three exports for France.

Fashion is also one of the top employers in France.

Design Centers: London London was originally known for men’s

business-suit class styles, but now they focus on high-quality, ready-to-wear garments.

Design Center: Tokyo After World War II, Japanese women

because interested in adopting western styles primarily from Paris.

Designers from Japan continue to influence western fashion with their colors, asymmetrical balance, unusual shapes, and use of fibers.

Design Centers: Milan Designers in Milan concentrate primarily

on ready-to-wear garments. Italian fashion is known for its beautiful

fabrics and sophisticated prints. Milan began with making leather goods,

and the Milan fashion center is still the leader in the production of leather accessories, such as shoes and handbags.

United States Design Centers

New York City Considered the 5th design center of the

world Los Angeles Dallas

Design Center: New York City

During World War II, the American fashion industry was isolated, unable to receive much European design influence.

New York City emerged as the main fashion design center, primarily because of the concentration of supplies and labor there. Two-thirds of US fashion manufacturing is located in

New York. Eight schools dedicated to fashion.

NYC apparel factories products 18% of women’s outerwear and 28% of all dresses in the United States.

Design Center: New York City

Fashion Week shows are held twice a year at Bryant Park in Manhattan. Over 50 shows are

staged each year.

Design Center: Los Angeles

Located in the heart of downtown, the design center of Los Angeles houses the largest concentration of fashion-related businesses in the western United States. Designers, wholesalers, retailers, sewing

contractors, patternmakers, manufacturers, market centers, and apparel marts all exist in an 82-block business district.

Fashion and apparel is one of California’s leading employers.

Design Center: Los Angeles

Women’s apparel is the main component of this industry with a focus on young women’s moderately priced sportswear. Known for innovative styling in sportswear,

surf wear, and Hollywood-style evening wear.

Design Center: Dallas Produces moderately priced apparel lines.

Men’s and boy’s clothes – shirts, trousers, jeans, and neckties.

36% of apparel manufacturing is in Texas.

Buying Center Buying Center – a central district in a

city where fashion businesses sell products to retail buyers. Centers may be located in the garment

district or regional marts. Buying centers are concentrated in

geographic areas where manufacturers promote their newest lines or group of styles and designs.

U.S. Buying Centers Retail buyers can order merchandise from

manufacturers on a continuous basis. There are specific times when manufacturers

presents their new product lines to buyers. Buyers attend showings during market weeks.

Market Weeks - major times scheduled by fashion producers to show fashions to buyers. The apparel industry designates particular weeks

to present different components of fashion.

U.S. Buying Centers New York City Los Angeles Dallas Chicago Atlanta MiamiMany retailers avoid NYC and use regional

buying centers that include marts.

U.S. Buying Centers Marts - a building that houses

thousands of showrooms for specific merchandise categories. The larger regional centers may have several

building clusters or marts that are devoted to specific apparel of accessory groups.

Buying Center: New York City

The nation’s leading buy center, with 5,000 fashion showrooms. Reports sales of $14 billion annually

Buying Center: New York City

The Fashion Center Business Improvement Districts is a not-for-profit corporation established in 1993 to promote New York City’s apparel industry.

The purpose of this organization is to improve the quality of life and strengthen the economic status.

Fashion Center Business Improvement District

New York Fashion International – formed to address the needs of companies interested in exporting goods. Assist businesses in exploring foreign markets

and developing export strategies. Promotes the New York design marketing

internationally.

Fashion Center Business Improvement District

The Fashion Walk of Fame – Commemorative sidewalk on Seventh Avenue that celebrates fashion designers.

Fashion Center Business Improvement District

Fashion Center Banners – Festive banners bearing the garment district’s button logo are draped on district lampposts to increase unity and pride within the community.

Buying Center: Los Angeles

The largest concentration of fashion-related businesses in the western United States.

Home of the California Market Center.

Buying Center: Los Angeles

California Market Center Houses around 1,800

showrooms 10,000 product lines Three 13-story buildings

which are interconnected on every floor.

The center holds various events, such as: 5 major fashion markets 2 textile markets Los Angeles gift-and-homemade

markets Market days Fashion weeks Educational events Seminars

Buying Center: Dallas The world’s largest wholesale

merchandise resource with nearly 7 million square of available space. $7.5 billion in estimated wholesale

transactions occur annually within the Dallas Market Center.

Sportswear and western wear are prominent in the Dallas market.

Buying Center: Dallas Home to the new

Fashion Center Dallas 1 million square-

foot home for apparel and accessories at Dallas Market Center.

550 permanent fashion show rooms

Buying Center: Chicago Home to the Merchandise Mart and its

sister building, the Chicago Apparel Center 1.5 million square-foot building housing

wholesale apparel and showrooms and office and retail space.

300 wholesale showrooms Women’s and children’s apparel, men’s wear,

and bridal fashions are prominent.

Buying Center: Atlanta Home to

AmericasMart Three buildings 4.2 million square

feet Aerial walkways

connect the buildings

Primarily known for its home-furnishings merchandise, but also has sportswear lines.

Buying Center: Miami Home to the Miami International

Merchandise Mart 300 showrooms adjacent to the Miami

International Airport Known for moderately priced sportswear,

cruise wear, swimwear, and children’s wear.

AssignmentParis, London, Milan, Tokyo, NYC Choose one of the five design centers of the world

and create a PowerPoint or poster using the criteria below: Location – (Map if possible) What type of fashion is the design center most known for

Couture, Ready to Wear, etc. Top Designers from the area or who started there Fashion schools in the area When do they host their fashion shows? What well-known fashion houses are in the area? Why did it become a fashion capital? What are other things the city is known for? What interesting places and activities are within the capital?