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Bell Ringer. - PowerPoint PPT Presentation
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Bell Ringer Melanie has two job offers. One job pays
$10 an hour and will allow her to work 40 hours a week. The other job pays $8 an hour and also requires a 40-hour work week. However, the second job also pays bonuses based on sales. The other salespersons told Melanie they average about $200 a week in bonuses. Which job will likely pay the most money per week?
Bell Ringer Answer $10 * 40 hours = $400 $8 * 40 hours = $320 + $200 weekly
bonus = $520.
Fashion Tip of the DayCheck the Rise
On trousers, the distance between the crotch and the waistband is critical to the fit. It's also not
something that's easily altered, so make sure pants are neither too
snug nor droopy in this area before you buy
them.
Table of ContentsTopic Page #Fashion Through the Ages Sketches 12Chapter 1 Notes. History of Fashion 13Identifying Target Markets 14Chapter 2 Notes. Marketing Basics 15Functions of Marketing 16Chapter 2 Notes. Functions of Marketing 17Secondary Markets Graphic Organizer 18Chapter 3 Notes. Fashion Businesses 19Math in Fashion 20Chapter 3 Notes. Globalization in Fashion 21
Chapter 4 Notes. Design Centers 22
20 23
Chapter 4 Notes. Design Centers.
Math in Fashion
Notes
Notes
Notes
Notes
Learning Objectives Describe a fashion design center Define a buying center. Explain how design and buying centers
impact local economies. Identify the most important design and
buying centers.
Vocabulary Design Center Fashion Weeks Haute Couture Couturiers Buying Center Market Weeks Mart
What is a Design Center? Design Center – a district in a city
where fashion design and production firms are clustered together.
What is a Design Center? Design centers host important fashion
shows during fashion weeks Fashion Weeks - periods during
each year when fashion designers present new designs or collections. Twice a year, featuring spring-summer and
fall-winter lines.
International Design Centers
Paris, France Milan, Italy London, France Tokyo, Japan
Design Center: Paris Since the 1700’s, the city of Paris has
remained the center of the fashion world. Haute Couture - high fashion, which
is expensive, trend-setting, custom-made apparel.
Couturiers - Professional fashion designers involved in designing, making, and selling high fashion. Coco Chanel, Yves St. Laurent
Design Centers: Paris Designers showcase their latest high-
fashion creations in extravagant fashion shows. The average consumer would probably not
wear this expensive clothing. People who attend these shows range from
fashion writers, editors, celebrities to apparel manufacturers, retail buyers, and patternmakers from around the world.
Design Centers: Paris The attendees acquire ideas to take back
to their companies and then translate the ideas into fashions that their target customers will purchase and wear.
Design Centers: Paris Paris is often the first choice of top
designers from other countries as a place to show collections.
Fashion is one of the top three exports for France.
Fashion is also one of the top employers in France.
Design Centers: London London was originally known for men’s
business-suit class styles, but now they focus on high-quality, ready-to-wear garments.
Design Center: Tokyo After World War II, Japanese women
because interested in adopting western styles primarily from Paris.
Designers from Japan continue to influence western fashion with their colors, asymmetrical balance, unusual shapes, and use of fibers.
Design Centers: Milan Designers in Milan concentrate primarily
on ready-to-wear garments. Italian fashion is known for its beautiful
fabrics and sophisticated prints. Milan began with making leather goods,
and the Milan fashion center is still the leader in the production of leather accessories, such as shoes and handbags.
United States Design Centers
New York City Considered the 5th design center of the
world Los Angeles Dallas
Design Center: New York City
During World War II, the American fashion industry was isolated, unable to receive much European design influence.
New York City emerged as the main fashion design center, primarily because of the concentration of supplies and labor there. Two-thirds of US fashion manufacturing is located in
New York. Eight schools dedicated to fashion.
NYC apparel factories products 18% of women’s outerwear and 28% of all dresses in the United States.
Design Center: New York City
Fashion Week shows are held twice a year at Bryant Park in Manhattan. Over 50 shows are
staged each year.
Design Center: Los Angeles
Located in the heart of downtown, the design center of Los Angeles houses the largest concentration of fashion-related businesses in the western United States. Designers, wholesalers, retailers, sewing
contractors, patternmakers, manufacturers, market centers, and apparel marts all exist in an 82-block business district.
Fashion and apparel is one of California’s leading employers.
Design Center: Los Angeles
Women’s apparel is the main component of this industry with a focus on young women’s moderately priced sportswear. Known for innovative styling in sportswear,
surf wear, and Hollywood-style evening wear.
Design Center: Dallas Produces moderately priced apparel lines.
Men’s and boy’s clothes – shirts, trousers, jeans, and neckties.
36% of apparel manufacturing is in Texas.
Buying Center Buying Center – a central district in a
city where fashion businesses sell products to retail buyers. Centers may be located in the garment
district or regional marts. Buying centers are concentrated in
geographic areas where manufacturers promote their newest lines or group of styles and designs.
U.S. Buying Centers Retail buyers can order merchandise from
manufacturers on a continuous basis. There are specific times when manufacturers
presents their new product lines to buyers. Buyers attend showings during market weeks.
Market Weeks - major times scheduled by fashion producers to show fashions to buyers. The apparel industry designates particular weeks
to present different components of fashion.
U.S. Buying Centers New York City Los Angeles Dallas Chicago Atlanta MiamiMany retailers avoid NYC and use regional
buying centers that include marts.
U.S. Buying Centers Marts - a building that houses
thousands of showrooms for specific merchandise categories. The larger regional centers may have several
building clusters or marts that are devoted to specific apparel of accessory groups.
Buying Center: New York City
The nation’s leading buy center, with 5,000 fashion showrooms. Reports sales of $14 billion annually
Buying Center: New York City
The Fashion Center Business Improvement Districts is a not-for-profit corporation established in 1993 to promote New York City’s apparel industry.
The purpose of this organization is to improve the quality of life and strengthen the economic status.
Fashion Center Business Improvement District
New York Fashion International – formed to address the needs of companies interested in exporting goods. Assist businesses in exploring foreign markets
and developing export strategies. Promotes the New York design marketing
internationally.
Fashion Center Business Improvement District
The Fashion Walk of Fame – Commemorative sidewalk on Seventh Avenue that celebrates fashion designers.
Fashion Center Business Improvement District
Fashion Center Banners – Festive banners bearing the garment district’s button logo are draped on district lampposts to increase unity and pride within the community.
Buying Center: Los Angeles
The largest concentration of fashion-related businesses in the western United States.
Home of the California Market Center.
Buying Center: Los Angeles
California Market Center Houses around 1,800
showrooms 10,000 product lines Three 13-story buildings
which are interconnected on every floor.
The center holds various events, such as: 5 major fashion markets 2 textile markets Los Angeles gift-and-homemade
markets Market days Fashion weeks Educational events Seminars
Buying Center: Dallas The world’s largest wholesale
merchandise resource with nearly 7 million square of available space. $7.5 billion in estimated wholesale
transactions occur annually within the Dallas Market Center.
Sportswear and western wear are prominent in the Dallas market.
Buying Center: Dallas Home to the new
Fashion Center Dallas 1 million square-
foot home for apparel and accessories at Dallas Market Center.
550 permanent fashion show rooms
Buying Center: Chicago Home to the Merchandise Mart and its
sister building, the Chicago Apparel Center 1.5 million square-foot building housing
wholesale apparel and showrooms and office and retail space.
300 wholesale showrooms Women’s and children’s apparel, men’s wear,
and bridal fashions are prominent.
Buying Center: Atlanta Home to
AmericasMart Three buildings 4.2 million square
feet Aerial walkways
connect the buildings
Primarily known for its home-furnishings merchandise, but also has sportswear lines.
Buying Center: Miami Home to the Miami International
Merchandise Mart 300 showrooms adjacent to the Miami
International Airport Known for moderately priced sportswear,
cruise wear, swimwear, and children’s wear.
AssignmentParis, London, Milan, Tokyo, NYC Choose one of the five design centers of the world
and create a PowerPoint or poster using the criteria below: Location – (Map if possible) What type of fashion is the design center most known for
Couture, Ready to Wear, etc. Top Designers from the area or who started there Fashion schools in the area When do they host their fashion shows? What well-known fashion houses are in the area? Why did it become a fashion capital? What are other things the city is known for? What interesting places and activities are within the capital?