Being found - a quick look at traffic Page 1 Invisalign the leader in site traffic Margin increased...

being found - a quick look at traffic

Page 1

• Invisalign the leader in site traffic• Margin increased early Q4 ’09• Margin has shrunk to lowest level ever…Lumineers by

Cerinate gaining• No other real traffic competitor (in core)

stacking up - competitive SEO glance

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• Invisalign the leader in site traffic• Alexa Rank, lower is better

• Blog Integrated on Domain• First Mover opportunity (on domain for max SEO benefit: blog.invisalign.com

• Google Indexed Pages• All very low, good chance to dominate competition• Integrated blog can help build fast

• Search• Google #1• Is Yahoo under-

utilized?• Facebook.com

• #2 traffic referring site

• YouTube.com• #7 traffic referring

site

Top Referring Sites: Invisalign

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Top Referring Sites: Lumineers

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• Search• Odd that #1Yahoo

higher than Google #2, usually inverse

• Deeper investigation needed, could be interesting intel

• Facebook.com• #5 traffic referring

site• IdolWhite.com

• Appears to be affiliate/partnership of some kind

• Site gets ~70k/month traffic

• Came from nowhere June ‘09

Top Keywords: Invisalign

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Top Keywords: Lumineers

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Top Keyword Destinations• Keyword: ‘Invisalign’

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Top Keyword Destinations• Keyword: ‘clear braces’

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Google Insights

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