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being found - a quick look at traffic
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• Invisalign the leader in site traffic• Margin increased early Q4 ’09• Margin has shrunk to lowest level ever…Lumineers by
Cerinate gaining• No other real traffic competitor (in core)
stacking up - competitive SEO glance
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• Invisalign the leader in site traffic• Alexa Rank, lower is better
• Blog Integrated on Domain• First Mover opportunity (on domain for max SEO benefit: blog.invisalign.com
• Google Indexed Pages• All very low, good chance to dominate competition• Integrated blog can help build fast
• Search• Google #1• Is Yahoo under-
utilized?• Facebook.com
• #2 traffic referring site
• YouTube.com• #7 traffic referring
site
Top Referring Sites: Invisalign
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Top Referring Sites: Lumineers
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• Search• Odd that #1Yahoo
higher than Google #2, usually inverse
• Deeper investigation needed, could be interesting intel
• Facebook.com• #5 traffic referring
site• IdolWhite.com
• Appears to be affiliate/partnership of some kind
• Site gets ~70k/month traffic
• Came from nowhere June ‘09
Top Keywords: Invisalign
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Top Keywords: Lumineers
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Top Keyword Destinations• Keyword: ‘Invisalign’
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Top Keyword Destinations• Keyword: ‘clear braces’
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Google Insights
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