Beabloo Analytics and Digital Marketing...

BeablooAnalytics andDigital MarketingSolutions

Cloud-based Digital Marketing Platform

enabling omni-channel communication and

data analytics to efficiently reach

customers and fully understand their

behavior inside the retail environment.

Our mission is to provide brands, retailers

and advertisement companies measurable

KPIs to create effective and engagement

marketing campaigns that bring our clients

better results and improve their customer’s

experience.

Communicate everywhere

Beabloo

Beabloo has developed the only Digital Marketing Operating System in the world that integrates an Omni-channel Digital Marketing solution with

the most advanced analytics technology to fully understand customer behavior and improve shopping experience in the point of sale.

Certified by Intel Embedded Alliance.

1. In-store data collection

2. Cloud & Big data analytics

3. Multi-platform CMS

4. In-store personalized multi-channel campaigns

(Digital Signage, Mobile and Social Media)

Big Data Analytics Platform

CMS

1

2

34

Beabloo proprietary Software – (1) Operating System, (2) Cloud Big-Data, (3) Cloud CMS

Beabloo: Our Solution

Offline success = Location + Product + Communication + Experience + Beabloo

In store sensors on key locations:

• Radio Analytics

• Video Analytics

• BLE or Beacons

• Content analytics

Beabloo: Our Solution

Beabloo Analytics solution brings retailers the

most wanted answer: what is their customer

behavior

Offline success = Location + Product + Communication + Experience + Beabloo

• Capture rate

• Heats maps

• Paths

• Zone Analytics

• Waiting time

Wi-Fi sensor

Beabloo: How customers move

Beabloo Analytics solution explains which are

the most attractive contents for customers:

products, signs and digital content

Video sensor

Offline success = Location + Product + Communication + Experience + Beabloo

Beabloo: What customers look

Integrated in APPS, Beabloo delivers an

integrated Beacon platform to support alerting

customers about special offers, when in store

Beabloo: Our solutionOffline success = Location + Product + Communication + Experience + Beabloo

Customized content directly from Beabloo CMS to the APP

Offline success = Location + Product + Communication + Experience + Beabloo

Beabloo: Our solution

Beabloo also provides Analytics of who interacts

and when with the in APP campaigns

Campaign: January Sales

Alerts Delivered: 2512

Opened: 1224

Rate: 49%

Revenues: +7%

Beacon sensor

Offline success = Location + Product + Communication + Experience + Beabloo

Beabloo: Our solution

Sales

New store layout

Marketing Campaigns

Products discounts

New showcase layout

Music playlist

Weather

etc

Beabloo: External sourcesOffline success = Location + Product + Communication + Experience + Beabloo

Feb’15 Feb’15

Measure impact of marketing campaigns in car dealers

Feb’15Starts impact of the marketing

campaing

Remark the early buyers who

only need 1 visit to the store

Most sales requires more than

3 visits

Campaign views Car dealer visits

Sales

Bigger impact on sales

Beabloo: Example

Data collected Data predicted

Use analytics data to project store visits and sales

Beabloo: Example

Sales

Visits

Beabloo: Global vision

O2O Campaign results

Signage efficiency

Entrance rate

IN

Offline success = Location + Product + Communication + Experience + Beabloo

Learn from your customers behaviors

Understand the impacts of your campaigns

Compare your locations and discover what are the their similarities and

differences

Find out the factors that make your sales grow

Global view of your business

Make offline as smart as online

Beabloo: Global vision

Thanks!

BEABLOO HQ

Carrer de la Llacuna 161 4º 1ª

08018 Barcelona, SPAIN

Phone: +34 935182207

Email: info@beabloo.com