Be Well Bay Area- Sold to Life Long Medical

Presented by AE NAME

Be Well Bay AreaMaking Smart Decisions About Your Health

Campaign Concept:

Being Well Means Making Smart Decisions

About Your Overall Health and Wellness.

Being well means making smart decisions about your overall health and

wellness and can encompass making smart decisions about diet and

exercise, to your insurance provider, to where you get your prescriptions.

The Bay Area is known as one of the nation’s healthiest areas and seen as a

leader in health care providers and services. Be Well Bay Area is a marketing

initiative to promote health and wellness, supported by 102.9 KBLX,

102.1/98.5 KFOX, 95.7 The GAME, 96.5 KOIT.

Objective + Strategy

Highlight health education and wellness tips, activities, and events

Affiliate sponsors’ businesses with locally focused messaging

Support local businesses and events through on-air, online, digital

and social assets, unique Facebook consumer sweepstakes, as

well as through strategic television partnerships

Drive brand awareness, build databases, and increase sales for

sponsors

On-Air and Online Audio

:30 Vignette Health Tip/:30 piggybacked commercial

Facebook

https://www.facebook.com/

bewellbayarea

Facebook Accelerators, Event Posts,

Sponsored Content Posts, etc.

available

Direct-to-Consumer Emails

& Sweepstakes

Mobile Health Events

Elements

On-Air and Online Vignettes

Dedicated Facebook Page

Consumer Sweepstakes

Direct-to-Consumer Emails

Mobile Health Events

Timing: 5/19 thru 7/6

Content Topics

Health Insurance – Overview of Covered California

Health Insurance – Smart tips on how to get the most out of your insurance

2014 health and wellness trends

2014 health food trends

Women’s health and wellness trends

Men’s health and wellness and trends

Wellness travel vacations trends

How your home plays a part in your health and wellness

Wellness and technology

Urgent care vs. traditional care/doctors – emergency Room

Healthy kids

Exercise that works with your lifestyle

Mental wellness

Pet Wellness

• 40 :60 on-air Vignettes across 4 ETM Brands M-Su 6am-12m :05 Name mention in intro of vignette, followed by tip, followed by :30 Lifelong message commercial message

• 80 on-line :60 Vignette’s M-Su 6am-12m across ETM Brands :05 Name mention in intro of vignette, followed by tip, followed by :30 Lifelong message commercial message

• 20 :60 on-air Vignette’s across 4 ETM Brands M-Su 6am-12m :05 Name mention in intro of vignette, followed by tip, followed by :30 non-competitive message

• 40 on-line :60 Vignette’s M-Su 6am-12m across ETM Brands :05 Name mention in intro of vignette, followed by tip, followed by :30 non-competitive message

• 5000 Banner ad impressions across ETM brands

• Name/logo inclusion in title, be well be area tip relevant to Lifelong Marketing Message

• 2x per week minimum Content Provider Facebook Posts on Be Well Bay Area (14 Total)

• 2 Mobile Health Events (part of it)

• 2 DTC’s

• 1 Quarterly Take-Over

Total Weekly $ $3,588 per week for 7 weeks

Total Investment: $25,120.00 net

________________________________

Client Signature Date

Be Well Bay Area

Timing: November 2013 – December 2013

ETM Brands: KBLX, KFOX, KGMZ, KOIT

Inclusion/content posts on FB and Twitter

3 ads on “Your Health is Covered California” Direct-to-Consumer emails

300 :30 on-line commercials

50 :30 on-air commercials piggyback to vignettes:

100 :30 online commercials piggyback to vignettes:

2 minute segments on KRON4 “Days with Zahrah”:

Database from consumer sweepstakes

Be Well Bay Area

Timing: November 2013 – December 2013

ETM Brands: KBLX, KFOX, KGMZ, KOIT

Inclusion/content posts on FB and Twitter

3 ads on “Your Health is Covered California” Direct-to-Consumer emails

300 :30 on-line commercials

50 :30 on-air commercials piggyback to vignettes:

100 :30 online commercials piggyback to vignettes:

2 minute segments on KRON4 “Days with Zahrah”:

Database from consumer sweepstakes