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BCTDA Building Community
through TourismFebruary 24, 2017
Stephanie BrownExecutive Director
Asheville Convention & Visitors Bureau
Winter Advertising Campaign
• Net Media Budget of $500,600 Spot TV and Radio in
o Atlanta, Raleigh, Greensboro, Charlotte, Columbia, Knoxville, and Tri-Cities TN
Digital: Facebook, Online Display, Retargeting, Native and Email
• Campaign Flight January 5 – March 12
• Messaging Strategy
Winter Campaign Strategy
Asheville’s Undiscovered Season
with the
Best Rates of the Year
TV Spot
Asheville’s Undiscovered Season
Radio Spot
Digital Display
Custom Pop Ups
Custom Pop Ups
Custom
Landing Page• Resides in booking
widget
• Incentive
• $25 Amex Card
• Asheville Gift Box
• Distributed at the
Asheville Visitors
Center
Tourism Product
Development Fund
TPDF 2017 Grant Cycle Timeline
October 25
Awards
Announced
April 5
Information
Session
May 31
Phase I Due
June 28
Phase I
Applicants
Notified
August 30
Phase II Due
September 28-29
Project Presentations
Site Visits
October 5 & 10
June 21
Phase I Review
Meeting
October 19
Phase II Review
Meeting
The BCTDA awarded a total of
$27 million in
TPDF grants to
31 projects
John B. Lewis Soccer Complex at Azalea Park2002, 2004, 2009, 2015
Awarded$2,300,000
Grove Arcade2002
Awarded$500,000
The Bonsai Garden at the North Carolina Arboretum
2003
Awarded$750,000
Asheville Visitors Center2003
Awarded$750,000
WNC Veteran’s Memorial at Pack Square Park & Buncombe County War Memorial
2007
Awarded$16,500
Awarded$67,000
Asheville Area Wayfinding2007, 2010
Awarded$1,800,000
Pack Square Park, Pavilion & Canopy
2004, 2007, 2009, 2013
Awarded$2,550,000
Asheville Art Museum2007, 2009
Awarded$1,500,000
The Orange Peel 2009
Awarded $50,00 grant$250,000 loan guaranty
$5,675,000
U.S. Cellular Center – City of Asheville
2010, 2012, 2013, 2016
Awarded$5,675,000
Smoky Mountain Adventure Center
2010
Awarded$100,000
Montford Park Players2012
Awarded$125,000
Navitat Canopy Adventures
2012
Awarded$500,000
Lighting for UNC Asheville Sports Fields
2013
Awarded$500,000
Highland Brewing Company
2014
Awarded$850,000
The Collider2014, 2015
Awarded$300,000
RiverLink Pearson Bridge River Access
2014
Awarded$25,000
Enka Center Ballfields2014
Awarded$2,000,000
Riverfront Destination Development2014, 2015
Phase I• Riverfront Arts & Culture
Dispensary• Boat ramps
Phase II• Beaucatcher Greenway• French Broad River Greenway
Network• Crosswalk and river access at
Amboy Park
Awarded$2,800,000
Asheville Museum of Science
2015
Awarded$400,000
WNC Nature Center2015
Awarded$313,000
Riverglass Public Glass Studio & School
2015
Awarded$200,000
Asheville Community Theatre
2016
Awarded$1,000,000
Montreat College Pulliam Stadium Phase II
2016
Awarded$350,000
WNC Farmers Market2016
Awarded$380,000
The Wortham Center2016
Awarded$700,000
• March 30: Partner Forum
"What’s New With You?"
• April 13 : Partner Forum
Economic Impact Report
• May 12: Tourism Summit (half-day)
Guest Speaker & Break-out Sessions
Upcoming Events
CVB 101 Open Door Sessions
• Available Monthly
• Learn about CVB programs & opportunities
• Get help with listings & extranet questions
Check the schedule for upcoming dates at
AshevilleCVB.com/Events
New AshevilleCVB.com Website
Thank You!
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