BCCA Baltic Sea Chambers of Commerce Association “City marketing is important for the Baltic Sea...

BCCABaltic Sea Chambers of Commerce Association

“City marketing is important for the Baltic Sea Region”

Pontus Lindberg, General Secretary

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BCCABaltic Sea Chambers of Commerce Association

• 50 CCIs in 10 countries in the Baltic Sea Region• Representing more than 450 000 companies

• Promotion of growth in the Baltic Sea Region- lobbying- network for CCIs and member companies- products and services

Vision: Increase trade in the Baltic Sea Region

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The Baltic Sea Region

• Population: 310 million inhabitants (90-110 million in the Baltic Sea Rim)

• Purchasing Power: 50% bigger than the Chinese market!

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Trade is what the BCCA is all about!

TripleTrade inTen years

3T

BCCABaltic Sea Chambers of Commerce Association

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GDP/RDP 2003-2005

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Baltic Sea Region is competitive!

WE WANT… WE MAKE…

Political action Business opportunities

BCCA 3T Action List

• Facts and Statistics• Cultural and AcademicExchange• Tourism

• Facts and Statistics• Cultural and AcademicExchange• Tourism

• Bussiness opportunities• Cross Culture Management Guide• BCCA Office Representatives

• Bussiness opportunities• Cross Culture Management Guide• BCCA Office Representatives

Changing attitudesChanging attitudes

3TInvolving RussiaInvolving Russia

• Russia as part of BSR• EU and Russia in partnership• Kaliningrad

• Russia as part of BSR• EU and Russia in partnership• Kaliningrad

• BaltPartenariat• Border crossings Russia• Support Russian CCIs

• BaltPartenariat• Border crossings Russia• Support Russian CCIs

• Joint BSR Infrastructuralplanning• White paper on Transport in BSR

• Joint BSR Infrastructuralplanning• White paper on Transport in BSR

• BSR Infrastructure Position Paper• Infrastructure seminars

• BSR Infrastructure Position Paper• Infrastructure seminarsImproving

infrastructure

Improvinginfrastructure

• Promotion of the Northern Dimension and the Action Plan• Free trade commitment• BSR Joint Investment Area• Enhanced Cooperation• Matchmaking activities

• Promotion of the Northern Dimension and the Action Plan• Free trade commitment• BSR Joint Investment Area• Enhanced Cooperation• Matchmaking activities

• BCCA work with CBSS• Success stories• Matchmaking• BSR Free trade seminars• CCI attitude shift towardfree trade

• BCCA work with CBSS• Success stories• Matchmaking• BSR Free trade seminars• CCI attitude shift towardfree trade

Promotefree trade

Promotefree trade

The marketing of the Baltic Sea Region

• Marketing and branding of the region is important

• BSR is an unique combination of metropolitan regions and nature/wild life

• Tourism is an important part of the business life

• Marketing of tourism has been rediscovered

• Cruise traffic in the Baltic is an inspiring example

• The development in the Öresundsregion is inspiring

• Cooperation and competition is the answer!

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