Basics of social media (other than blogs)€¦ · Essentials of Demand Generation Naaraa. Naaraa....

Essentials of Demand Generation

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Naaraa

Building a

Compelling

Profile

Growing your

Network

Using Social

for Marketing

What properties do you have?

What content do you have?

Define and control the schedule

Keep it simple

Search engine optimization

Republishing content from other channels

Buyer research

Highest return for developing thought leadership

Static information (brochure ware)

Webinars & event information, registration

Email landing pages

News and company developments

Job postings & career information

Blog hosting

Branding

Event promotion

The lighter & more personal side of business

Photo libraries

Driving traffic to website

Central hub where other sites feed into

Developing professional networks

Company and showcase pages

Developing thought leadership

Connecting with clients

Researching prospects

Driving leads to blog & website

Easy to compose & easy-to-consume content

Quick responses

Posting micro-blogs linked to blog site

Creating a social buzz

Promoting thought leadership

Branding

Real time news

Driving traffic to website

Posting videos

Good for training

Good for branding

Have high stickiness

High rate of sharing

Driving traffic to website

Get organized with an editorial calendar

Create and publish regularly and consistently

Use each site for best purposes

Use them all to drive traffic to blog and website

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