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BASICS OF
BRIEFING
Keys to a Successful Briefing
Planning
Organizing
Implementing
ABCs of Briefing
Accuracy
Brevity
Clarity
Why are you briefing?
To Inform
To Advocate
Analyze your audience
Background
Attitude
Rank
Answer potential questions
Get the facts
Use your experience
Interview experts
Printed materials/internet
Manuscript
Memorized
Impromptu
Prepared
Introduction
Greeting
Intro self/subject
Overview
Body
Main Points
Conclusion
Summary
Closure
Greeting
Good morning/afternoon Ma’am/Sir
Introduce self/subject
I’m…and I’m going to brief you on…
Overview
State main points; preview what’s to
come
Main points
Give facts
Present support material
Incorporate sources
Balance between main
points
Transitions
Help flow from one idea to
the next
Signal audience
Summary
State topic and main points
Do not rebrief or add new
information
Closure
End by stating: “This concludes my
briefing. Are there any
questions?”
Introduction
TELL ‘EM what you’re going to
tell them
Body
TELL ‘EM
Conclusion
TELL ‘EM what you told them
Visual Aids
Delivery
Practice
Serve as notes
Clarify meaning
Enhance retention
Keep audience focused
Provide direction
Keep simple, clear, and relevant
Large enough to be seen
Know standard for
command/organization
Don’t talk to the visual aid or read it
Know the equipment
Appearance
Voice
Eye contact and facial
expression
Movement
Gestures
Military bearing
Notes
Sets tone for briefing
Completely under your
control
Three C’s
Clearly
Correctly
Conversationally
Variety (rate, pitch, volume) creates
interest, motivates
Eye contact
Direct and impartial
Establishes credibility and shows interest
Receive non-verbal feedback
Enhances delivery
Use good facial expression, not “dead pan” face
Military briefings are usually given
from behind lectern
Limited movement
Reasonable and purposeful
o Make a point
o Add emphasis
o Don’t over do it *
Purposeful
Point toward slide for emphasis
Keep natural, don’t fidget or shuffle
papers
Beware of poor timing
Never lose it
Limit apology
Keep going
Number your cards
Keep information brief
Timing cues
Watch gestures with cards…
Eliminate stage fright
Be prepared and enthusiastic
Keys to a Successful Briefing
Planning
Organizing
Implementing
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