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Basic Typography
Basic Typography
By PETER EDIDIN
“Good Night, and Good Luck,” the movie about Edward R. Murrow’s battle to expose the demagoguery of Joseph R. McCarthy, has received both critical and popular ac-claim. But the movie has its fervent detractors - and they aren’t people nostalgic for the days of backyard fallout shelters. They are typographers and graphic designers. Their charge: typographical inaccuracy.
Good Film, Shame About the Helvetica
www.ms-studio.com/typecasting.html
Anatomy of Type
AxbiyBaseline
Axbiyx-height
AxbiyCap height / Capline
AxbiyAscender
AxbiyDescender
Axb iBlack Bold Regular Italic
xxxxSans Serif Old Roman (Serif) New Roman (Serif) Slab Serif
Suggested Typefaces
BaskervilleJohn Baskerville1700’sSerifBook faceUK
BodoniGiambattista Bodoni1800Modern SerifBook faceItaly
RockwellMonotype Foundry1930’sSlab serifDisplay faceAmerica
HelveticaMax Miedinger1957Sans serifFamilySwitzerland
MyriadRobert Slimbach + Carol Twombly2002Sans serifFamilyAmerica
looking at type
ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz
Helvetica (sans serif)
ABCDEFabcdefghiABCDEFabcdefghijklm
ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz
Myriad (sans serif )
ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz
Old Roman or Old Style (serif)
BASKERVILLE
ABCabcdefghijklmnoprstuv
ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz
Old Roman or Old Style (serif )
CASLON
ABCabcdefghijklmnoprst
ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz
New Roman or Modern (serif)
BODONI
ABCabcdefghijklmno
ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz
New Roman or Modern (serif)
WALBAUM
ABCabcdefghijklmno
ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz
Slab Serif or Square Serif or Egyptian (serif)
ROCKWELL
ABCabcdefghijklmnop
ABCDEFGHIJKLMNOPQRSTUVWXYZ!?abcdefghijklmnopqrstuvwxyz
Slab Serif or Square Serif or Egyptian (serif)
CALVERT
ABCabcdefghijklmno
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