Barangay branding

Circa 1986

B

1990 1991 1995

PUBLIC SCHOOLS

Spot the Not!

1999

MatangLawin- ABS CBN

RADIO DRAMA

BUBU CHACHA

KURO CHAN

MICHAELANGELO

CORAN - VOLTRON

STARSCREAM -

CYBERTRON

BERG KATSE –

GATCHAMAN

GUILMON

WHAT IS?

Because of branding, you likely

have certain images that comes to

mind when you think of these

products

A brand is a tool that is used in the

business world to describe all the

information or perceptions that are

connected with a product or

service.

Branding

What Do We Mean By Branding?

Branding is…

An image created in someone’s

mind

It’s both tangible and intangible

characteristics of a product or

service that make it unique

Products that are branded are

often chosen over similar products

because they somehow have a

perceived value of being ‘better’

Branding is not just for products anymore…

Use branding concepts for yourself.

In this program you will learn how to establish a career brand for yourself, starting your own business “You and Me, Inc.”

Think about the way the following

people have branded themselves:

Michael Jordan

Kris Aquino

Manny Pacquiao

Various political leaders

Manny Villar

Loren Legarda

Chiz Escudero

Noynoy Aquino

People Can Brand Themselves Too

PINOY PERSONAL BRANDS

Getting Started: 7 Steps to Building your

Barangay Brand

1. Self-reflection

2. Continuous Learning

3. Prepare marketing strategy

4. Build relationships

5. Prepare marketing pieces

6. Develop your pitch

7. Follow up

Step 1: Self-reflection

Before you start, you need to know

what you’re beginning with.

Self-reflection will help you identify

the tools you have and the areas

you need to improve.

Step 2: Continuous

Learning It is imperative that you regularly

benchmark your skills against

others and develop a plan to keep

your skills on the cutting edge

Continuous learning is essential to

build your brand.

Add a Degree (majors/minors) or

certificate

Attend conferences and workshops

Spend time spent with a mentor

Step 3: Prepare Marketing

Strategy •Mission statements are the backbone of a

company

•By creating a mission statement for

You and Me, Inc., you will have direction

for where you want your brand to go.

•Mission statements are short,

descriptive statements of the common

objective and focus of the organization.

•Keep your mission statement to no

more than two or three sentences, or

about 30 words.

Step 4: Build Relationships

network is defined as: group of

people who exchange information,

contacts, and experience for

professional or social purposes. (The

Oxford Dictionary)

Networking tips:

Word of mouth is powerful; what are

people saying about you?

Keep in good contact with your

network

Always make sure your network

knows of any recent successes

Step 5: Prepare Marketing

Pieces Your promotional pieces should

include: Cover Letter

Resume

Personal References

Consider how you will incorporate your mission/vision into your promotional pieces

Consider how you will distribute these pieces Job search engines

Distribute to family and friends

Directly apply to an organization

Step 6: Develop your pitch A formal interview is your opportunity to

pitch your brand: You and Me, Inc.

Tips: Practice makes perfect (take advantage of the

Mock Interview program)

Dress appropriately and professionally

Prepare (research the company and reflect on

your skills and abilities)

Don’t be too modest (you’re selling your

product and you don’t want to sell yourself

short)

Consider how you will incorporate your

personal mission/vision statements into the

conversation

Step 7: Follow up Good follow-up communication will

assist in creating a positive

association with your brand

Return employers’ calls immediately

(establishes trust)

Respond to all requests (shows

responsibility)

Write a thank you note after interview

(associates courtesy with your work)

Write acceptance/decline letter upon

accepting a job

Keep in touch with your network

Number 1 in Google Keyword: Voice Talent

Number 1 in Google Keyword: Voice Talent Philippines

TV AND RADIO

APPEARANCES

FELIPE GOZON

OF GMA 7

GABY LOPEZ OF ABS-CBN

MANNY V. PANGILINAN –

PLDT/TV 5/MERALCO

FERNANDO ZOBEL DE AYALA

DOLPHY

MIKE ENRIQUEZ AND VICKY MORALES

HILARIO DAVIDE

SEC. JESLI LAPUS OF DEP ED

IMEE MARCOS

SEN. EDGARDO ANGARA

MIKE DEFENSOR

MIGS ZUBIRI

JOKER ARROYO

PING LACSON

JOHN OSMENA

TESSIE AQUINO-ORETA

BAYANI FERNANDO

CHIZ ESCUDERO

PETER CAYETANO

KIKO PANGILINAN

ADEL TAMANO

BONG BONG MARCOS

HERBERT BAUTISTA

RAUL ROCO

MAYOR JOJO BINAY

RICHARD GORDON AND

BAYANI FERNANDO

EDU MANZANO

GIBO TEODORO

LOREN LEGARDA

FIRST FILIPINO WHO WAS AWARDED IN

WASHINGTON D.C., U.S.A. BY THE INTERNATIONAL

YOUTH FOUNDATION

YOUNGEST ENTREPRENEUR FROM BATAAN WHO

WAS AWARDED BY THE PRESIDENT OF THE

PHILIPPINES

MOTTO:

THE GREATEST

ABILITY IN THIS

WORLD IS:

AVAILABILITY

MOTTO:

JUST BELIEVE

IN YOURSELF

THEN YOU CAN

DO

EVERYTHING!

ADD US: Pocholo Gonzales CreatiVoices Productions

CONTACT US CREATIVOICES PRODUCTIONS

1745 Dian St., Palanan,

Makati City

+6322396468

info@creativoices.com

creativoices dot com

www.pochology.com

+639062143888

WATCH and LISTEN CREATIVE BUSINESS TV

GLOBAL NEWS NETWORK

CHANNEL 1 DESTINY

FRIDAYS 10:30 AM

TEKTOK TV

DZME 1530KHZ SUNDAYS

9 – 11 AM

THANK YOU

VERY MUCH!

MABUHAY

ANG

PALAWAN