Bandon Dunes Golf Resort

Business Interview ProjectTyler Swinton

Fall 2012 BA101November 13, 2012

Bandon Dunes Golf Resort

Scott MillhouserHead Golf Professional & Operations

ManagerBandon Trails Golf CourseNovember 14, 2012Bandon Trails Pro Shop

Who did I Interview?

Him Has a degree in

Business Experienced in Business

and Golf Management Manages Retail for a

fairly large and successful business

Avid Golfer

Interested in Business Management

Play college golf I’ve helped manage

retail the majority of my life

When I retire I want to manage my own golf course

Why Scott Millhouser?Me

Manages Bandon Trails Pro Shop and Clubhouse

Employees and FinancingSets Budgets

Employee WagesInventorySupplies

Runs Business Numbers

What does he do?

EducationArizona State UniversityMajor

Business Minor

Professional Golf ManagementInternships

How did he get there?

Bandon Dunes Golf Resort 5 Golf Courses

Bandon Dunes Pacific Dunes Bandon Trails Old Macdonald Bandon Preserve

Dining The Lodge McKee’s Pub Pacific Grill Trails End

Lodging The Grove

Rate: $1800/night Chrome Lake

Rate: $395/night Lily Pond

Rate: $365/night The Inn

Rate: $245-$365/night

The LodgeRate:

$205-$1800/night

McKee’s Pub

The Grove

#16 Bandon Dunes

Sole ProprietorshipMike Keiser

Management CompanyFull Profit Entity

Not a membership club

What Type of Business

AdvertisementsSocial Media

Facebook Twitter

Golf MagazinesGolf DigestGolf WorldGolf Magazine

Personal Website http://www.bandondunesgolf.c

om/

TradeshowsAnnual Portland Golf

ShowEmail

Course UpdatesTournament Details Etc..

Golf AuthorsMagazine ArticlesBooks

15o,000 Annual GolfersTarget Market

Frequent Male GolferMiddle AgedHigh Income90% Male10% Female

Customers

20%

50%

20%

10%

Customer's Per SeasonSpring SummerFall Winter

Stock Highest Quality GearKeystone Pricing Method

50% MarginLogo

PopularityPremium Paying for the logoGet the product in one location

Retail Pricing Strategy

International Market International Players

Annually ~11,000 7%

Where From? Everywhere!! Canada Asia Scotland Ireland England Germany Austria New Zealand Puerto Rico

Advertising Print Media

Alberta Ontario Hong Kong Etc. Notoriety

2008-092008 recessionDrop in salesManaged to be profitableSuperior to other golf courses

Since…Steady growthIncrease in customersItems and services sold

Has the Economy Effected Sales?

ManagementGolf ProfessionalsRetail Employee’s/ Pro shop staffSuperintendents Greens KeepersHouse keepingGuest ServicesFood & Drink

CooksBartenders Waiters & Waitresses

General Administration

Job Opportunities

525 During Summer MonthsCaddies

Independent Contractors100+

Advancement PotentialVery LikelyPromotes from withinClimbing the Promotion LadderShop Assistant’s Superintendent’s

Employees

Free GolfInsurance

HealthDental Vision

Retirement401K Retirement Plan

Profit Sharing

Employee Benefits

Sole-ProprietorshipHow they AdvertiseCustomer 50% Mark Up on Retail InventoryInternational MarketJob Opportunities and offersBenefits of employees Caddies aren’t employees

What did I learn?

Rating:7.5/10Good

ConfidentPreparedRelaxedDidn’t always stick to questionsAsked relevant and appropriate business questionsDressed professionally

BadLast minute switchHe was at work To few of questionsHad to improvise

Reflection