Baby Bath Kit-ppt

welcome u all

Baby Bath Products

Objectiveobjectives

Percentage of people prefering baby bath products

No20%

Yes80%

Do you use any baby bath products for your baby? (a) Yes (b) No

On what basis people select thier products

Price30%

Quality30%

Quantity20%

Scheme20%

On what basis do you select bath products for your baby?(a) Price (c) Schemes(b) Quality (d) Quantity

Percentage of people prefering Kesar in soap and cream.

No

Yes

15%85%

If we provide you soap and cream with kesar would you like to go for it?

(a)Yes (b)No

Percentage of people prefering whole kit and single products.

Whole kit70%

Single products

30%

What would you prefer, the whole kit consisting baby cream, soap, and baby shampoo or would go for single product?

(a) Whole kit (b) Single Product

MARKETING

MIX

PRODUCT LINEPRODUCT LINE

PRODUCT SIZEPRODUCT SIZE

PUNCH LINEPUNCH LINE

AFTER SALES AFTER SALES SERVICESERVICE

DISCOUNTSDISCOUNTS

Pricing PolicyPricing Policy

ADVERTISING

SALES PROMOTION

FINANCE DEPARTMENT

MARKETING DEPARTMENT

SUMIT BADLANI

SWEETY KUKREJA

MONICA GOPALANI

POOJA BRIJWANI

PRODUCTION DEPARTMENT

MADHU HARDASANI

STAFF MANAGERS

DEEPA BAJAJ

VIJAY CHANDNANI

KIT PRODUCTION COST

SELLING COST

DISCOUNT AFTER DISCOUNT

PROFIT

SHAMPOO 35 45 4 41 6

SOAP 15 20 2 18 3

CREAM 50 60 6 54 4

TOTAL 100 125 12 113 13

SHAMPOO SOAP CREAM

Production cost

35 15 50

Selling cost 53 22 66Profits 18 7 16

Production of creams per year = 2,40,000

Total Units produced per year = 10,80,000

Production of kits per year = 3,60,000

Production of soaps per year = 2,40,000

Production of shampoo per year = 2,40,000

Price of 1 kit = 100Investment on total kits per year = 3,60,00,000

Price of 1 shampoo = Rs.35Investment on total kits per year =84,00,000

Price of 1 soap = Rs.15Investment on total soaps per year = 36,00,000

Price on 1 cream = Rs. 50Investment on total creams per year = 1,20,00,000

TOTAL INVESTMENT ON ALL PRODUCTS=6,00,00,000

Rent 3,00,000Miscellaneous Expenses 12,00,000Salaries 18,00,000Maintenance Charges 18,00,000Electricity Charges 42,00,000Advertisement Expenses 48,00,000TOTAL 1,03,20,000

Total Investment = 6,00,00,000 + 1,03,20,000

=7,03,20,000

Total production of kits per year= 3,60,000We have made a sale of 2,40,000 in 1st year on kits.We have suffered a loss of 88,80,000

Shampoo Soap Cream

Total prod per year

2,40,000 2,40,000 2,40,000

Sales made by company

1,20,000 1,80,000 1,44,000

Suffered loss or profit

Loss = 20,40,000

Profit = 3,60,000

Loss = 24,96,000

LOSS IN 1ST YEAR = 1,30,56,000

Kit Shampoo Soap Cream

Total production per year

3,60,000 2,40,000 2,40,000 2,40,000

Sales made

3,18,600 1,58,496 1,63,680 1,81,824

Loss or profit

3,60,01,800

No loss, no profit (BEP)

84,00,288

No loss, no profit (BEP)

36,00,960no loss no profit (BEP)

1,20,00,384no loss, no profit (BEP)

In 2nd year break even point is made by our company

Kit Shampoo Soap Cream

Total production per year

3,60,000 2,40,000 2,40,000 2,40,000

Sales made

3,36,000 1,80,000 1,92,000 1,98,000

Loss or profit

Profit = 19,68,000

Profit = 11,40,000

Profit = 6,24,000

Profit = 10,68,000

TOTAL PROFITS IN THE 3RD YEAR = 48,00,000

E

Loss

Break Even Point

Profit

S A L E S

Y

E

A

R

S

X-axis

Y-axis