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welcome u all
Baby Bath Products
Objectiveobjectives
Percentage of people prefering baby bath products
No20%
Yes80%
Do you use any baby bath products for your baby? (a) Yes (b) No
On what basis people select thier products
Price30%
Quality30%
Quantity20%
Scheme20%
On what basis do you select bath products for your baby?(a) Price (c) Schemes(b) Quality (d) Quantity
Percentage of people prefering Kesar in soap and cream.
No
Yes
15%85%
If we provide you soap and cream with kesar would you like to go for it?
(a)Yes (b)No
Percentage of people prefering whole kit and single products.
Whole kit70%
Single products
30%
What would you prefer, the whole kit consisting baby cream, soap, and baby shampoo or would go for single product?
(a) Whole kit (b) Single Product
MARKETING
MIX
PRODUCT LINEPRODUCT LINE
PRODUCT SIZEPRODUCT SIZE
PUNCH LINEPUNCH LINE
AFTER SALES AFTER SALES SERVICESERVICE
DISCOUNTSDISCOUNTS
Pricing PolicyPricing Policy
ADVERTISING
SALES PROMOTION
FINANCE DEPARTMENT
MARKETING DEPARTMENT
SUMIT BADLANI
SWEETY KUKREJA
MONICA GOPALANI
POOJA BRIJWANI
PRODUCTION DEPARTMENT
MADHU HARDASANI
STAFF MANAGERS
DEEPA BAJAJ
VIJAY CHANDNANI
KIT PRODUCTION COST
SELLING COST
DISCOUNT AFTER DISCOUNT
PROFIT
SHAMPOO 35 45 4 41 6
SOAP 15 20 2 18 3
CREAM 50 60 6 54 4
TOTAL 100 125 12 113 13
SHAMPOO SOAP CREAM
Production cost
35 15 50
Selling cost 53 22 66Profits 18 7 16
Production of creams per year = 2,40,000
Total Units produced per year = 10,80,000
Production of kits per year = 3,60,000
Production of soaps per year = 2,40,000
Production of shampoo per year = 2,40,000
Price of 1 kit = 100Investment on total kits per year = 3,60,00,000
Price of 1 shampoo = Rs.35Investment on total kits per year =84,00,000
Price of 1 soap = Rs.15Investment on total soaps per year = 36,00,000
Price on 1 cream = Rs. 50Investment on total creams per year = 1,20,00,000
TOTAL INVESTMENT ON ALL PRODUCTS=6,00,00,000
Rent 3,00,000Miscellaneous Expenses 12,00,000Salaries 18,00,000Maintenance Charges 18,00,000Electricity Charges 42,00,000Advertisement Expenses 48,00,000TOTAL 1,03,20,000
Total Investment = 6,00,00,000 + 1,03,20,000
=7,03,20,000
Total production of kits per year= 3,60,000We have made a sale of 2,40,000 in 1st year on kits.We have suffered a loss of 88,80,000
Shampoo Soap Cream
Total prod per year
2,40,000 2,40,000 2,40,000
Sales made by company
1,20,000 1,80,000 1,44,000
Suffered loss or profit
Loss = 20,40,000
Profit = 3,60,000
Loss = 24,96,000
LOSS IN 1ST YEAR = 1,30,56,000
Kit Shampoo Soap Cream
Total production per year
3,60,000 2,40,000 2,40,000 2,40,000
Sales made
3,18,600 1,58,496 1,63,680 1,81,824
Loss or profit
3,60,01,800
No loss, no profit (BEP)
84,00,288
No loss, no profit (BEP)
36,00,960no loss no profit (BEP)
1,20,00,384no loss, no profit (BEP)
In 2nd year break even point is made by our company
Kit Shampoo Soap Cream
Total production per year
3,60,000 2,40,000 2,40,000 2,40,000
Sales made
3,36,000 1,80,000 1,92,000 1,98,000
Loss or profit
Profit = 19,68,000
Profit = 11,40,000
Profit = 6,24,000
Profit = 10,68,000
TOTAL PROFITS IN THE 3RD YEAR = 48,00,000
E
Loss
Break Even Point
Profit
S A L E S
Y
E
A
R
S
X-axis
Y-axis
