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BAB 6 PEMASARAN STRATEGIK. Oleh : Kelompok 2 ( Karet / Hevea Braziliensis ) ARIE WIBOWO IRAWAN (P056110763.40E) BASUKI RAHMANTO (P056110803.40E) MOCHAMAD MULJANA (P056110883.40E) MUHAMMAD IQBAL (P056110893.40E) PRASETIYO (P056110923.40E) YUNIASTUTI W (P056111003.40E). - PowerPoint PPT Presentation
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PROGRAM PASCASARJANA MB IPB
BAB 6PEMASARAN STRATEGIK
BAB 6PEMASARAN STRATEGIK
Oleh:Kelompok 2 (Karet / Hevea Braziliensis)
ARIE WIBOWO IRAWAN (P056110763.40E)
BASUKI RAHMANTO (P056110803.40E)MOCHAMAD MULJANA (P056110883.40E)
MUHAMMAD IQBAL (P056110893.40E)PRASETIYO (P056110923.40E)
YUNIASTUTI W (P056111003.40E)
Marketing ManagementLecturer Prof Dr Ir Ujang Sumarwan, MSc
Based on Book written by Ujang Sumarwan, Agus Djunaidi, , Aviliani, H.C.Royke Singgih, Jusup Agus Sayono, Rico R Budidarmo, Sofyan Rambe. 2009.
Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creating Share Holder Value). Jakarta. Inti Prima.
Graduate Program of Management and Business, Master of Management. Bogor Agricultural University.
Saturday, March 10, 2012
Penilaian Strategis (Mckinsey Pentagon)
Overview
Daya Tarik Pasar (5 Forces)
Tujuan Startegis
Identifikasi Kinerja (Balance Scorecard)
Study Kasus
Keunggulan Kompetitif
Implikasi Penilaian Strategis
a) Current Market Valueb) Company Value As Isc) Potential Value with Internal Improvementd) Potential Value with External Improvemente) Optimal Restructured Value
Identifikasi Kinerja
Keuangan & Non Keuangan
INTERNAL FACTOR
BSCDaya Tarik Pasar
a) Ukuran Pasarb) Pertumbuhan Pasarc) Struktur Kompetisi Pasard) Perputaran Pasare) Faktor Resiko
5 Forces
Keunggulan Kompetitifa) Keuntungan Biayab) Keuntungan Diferensial
Tujuan Startegis
a) Divestasib) Harvestc) Maintaind) Growthe) Entry
Mind Mapping
Mckinsey Pentagon
EKSTERNAL FACTOR
Balance Scorecard
5 Forces (Michael Porter)
Keunggulan Kompetitif
KEUNTUNGAN BIAYA
KEUNTUNGAN DIFERENSIAL
Keunggulan Kompetitif
Company Value As Is
OptimalRestructured
Value
CurrentMarket Value
Potential Value with Internal Improvement
Potential Value with External Improvement
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2
3 4
5
The McKinsey Pentagon
Current Perceptions Gap
Maximum Value Creation Opportunity
Strategic & Operating Opportunity
Financial Engineering Opportunity
Disposal or Acquisition Opportunity
Restructuring Framework
ENTERENTER GROWTHGROWTH
HARVESTHARVEST DIVESTDIVEST
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MAINTAIN
Goal Strategic
Buku Referensi
Pemasaran Strategik
LOGO
Kelompok 2 (Karet / Hevea
Braziliensis)
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