B2B E-Marketing

Submitted By: Eman Rashed

Targeting Our e commerce services will be targeting B2B More & More Specification to deliver specific messageto the target segment Positioning - USP

Segmentation

Position our website to play towards strengths and and away from weaknesses.

o Educate our Prospectso Create a New Frameworko Create Opportunities to Communicateo Speak Their Languageo Email Training Serieso Product Discussion Listo Additional Information by Emailo Web Meetings & Presentationso Teach the Gatekeeper, Too!o Sequenced Communications

o Update our website as we launch our product

o Building an attractive website that people will want to visit again and again is already a refined art

o Allure with Graphics or Photos, videos and music – share links

o Tracking user information (Users always leave a digital footprint)

o Take on–line orders for the product, and have it delivered or collected

o Send e mail urging customers to go to the website

o Starting a dialogue (list of discussion). We instruct, educate, tell them what’s new and ask them their opinion (e.g. online training and online survey)

o We must also reward them (Tangible) for entering a dialogue with us. That means offering a lot of freebies on our site, such as free reports that can be downloaded immediately. Offer discount on purchases (e.g. online coupon)

Increasing our services will reduce the ability to compete on price

The website offers users a variety of interactive and functional

information and online services

o Product Demoso Online Order Tracking o Promotiono Online Statementso Technical Supporto RMA facilitieso Online Customer Serviceo Online Training