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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence ... Tanuja Singh; Geoffrey Gordon; Sharon Purchase Mid - American Journal of Business; Spring 2007; 22, 1; ABI/INFORM Global pg. 31

B2B E-Marketing Strategies of Multinational Corporations

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Empirical evidence from US and Australia

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Page 1: B2B E-Marketing Strategies of Multinational Corporations

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B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence ...Tanuja Singh; Geoffrey Gordon; Sharon PurchaseMid - American Journal of Business; Spring 2007; 22, 1; ABI/INFORM Globalpg. 31

Page 2: B2B E-Marketing Strategies of Multinational Corporations

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