AUSTIN AIRSTREAM€¦ · • SXSW Film, Music & Interactive Festivals • ACL Music Festival...

AUSTIN AIRSTREAM

Katie Cook

BEFORE

AFTER

AIRSTREAM VIDEO

Consumer/Community • SXSW Film, Music & Interactive Festivals

• ACL Music Festival

• Pachanga Festival

• Austin PRIDE Festival

• Formula 1 Fan Fest

• Chuy’s Christmas Parade

• Austin Trail of Lights

Customer & Group • Republic of Texas Biker Rally

• Southwest Showcase

• Keller Williams

• US Entomological Society

• Healthcare Exhibitors Association

• Design Automation Conference

• Local Customer Appreciation Event

LOCAL EVENT ACTIVATIONS

AIRSTREAM ADVENTURES

D.C. ROAD TRIP Three activation markets: Memphis, D.C., Atlanta

Two rockin’ music acts: Marshall Ford Duo & Tje

Austin

One mission:

Get people talking about

Austin!

AIRSTREAM BLOG

TOTAL MEDIA IMPRESSIONS

SUMMER ROAD TOUR

CHICAGO - LOLLAPALOOZA

SUMMER ROAD TOUR MINNEAPOLIS

INDY

ATXAIRSTREAM.ORG

3,267 TUMBLR PAGE VIEWS

3:28 AVG. TIME ON SITE

#ATXAIRSTREAM

CAMPAIGN HIGHLIGHTS

659 TOTAL PHOTO ENTRIES

465,554 TOTAL PHOTO REACH

1,466,120 #ATXAIRSTREAM

TWITTER HASHTAG

REACH

88 EMAIL ENTRIES

KEY TAKEAWAYS

• Create a photo opp

• Think mobile first

• Keep it simple

• Track everything you possibly can