Aurora Presentation

For better mornings.

Blake Manosh - Emily Lacy - Kendall Beveridge - Brian Swann

ThinkMattress stores are boring and uninviting

FeelThe process is monotonous

DoTry to get the cheapest price possible

When I wake up naturally on the weekends it is the most amazing feeling in the world.

I hate waking up when my alarm goes o!.

I can roll over, close my eyes, and sleep for a couple more minutes.

“ ”“ ”

”“

I love staying in bed until I am ready to get out- mostly that’s the weekends.“ ”It makes me feel rested, coddled

and ready for the day. ”“

Waking up feeling great feels better than falling asleep.

Bedrooms are best on Saturday mornings.Brand POV

A better mornings bedding store.

For better mornings.

PRODUCT NAMING

PRODUCT NAME

Copper Mattress Ambient

Silver Mattress Spectrum

Gold Mattress Accent

Platinum Mattress Lumen

PRODUCT NAME

Classic/Traditional Sheets Australis

High Quality/Natural Materials Sheets Borealis

All Pillows Cirrus

All Bed frames/Headboards Solstice

All Drapes Tyndall

All Eye Masks Eclipse

Evoke the feeling of sleeping in.

I feel wonderful!

It’s rejuvenating.

I love waking up refreshed!

It feels fantastic to awake from the sun rather than an alarm.

INSPIRATION

OWN A VISUAL STYLE

Neutra Text

For better mornings.

Color Palette

3/4" x 3 1/4" Prefinished Brazilian Cherry Lite

A variety of lighting at each store

Open Ceiling Plan

Spring Summer

Fall Winter

Signature home scent sold in storeAurora Store Scent

Trying our productsExperiencing the store

Trying our productsExperiencing the store

Providing Breakfast

EMPLOYEE DRESS

HalfMade

FullyMade

Shelves

CheckoutIsland

Entr

ance

Shelves

33 ft

50 ft

20 ft

HalfMade

FullyMade

Shelves

CheckoutIsland

Entr

ance

Shelves

33 ft

50 ft

20 ft

Loft

20 ft

COMMUNICATION PLAN

Aurora helps you spend your dayfeeling like you’ve slept in.

Sleep masks with logo and Aurora signature scent

Mini pillow sachets with logo and Aurora signature scent

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For better mornings.

We know that waking up feeling great feels even better than falling asleep. And at Aurora we think mornings - and bedrooms - are best on Saturdays. Mornings when you don’t need co!ee. So sleep in. Wake up feeling great. In a great bedroom.

Come by Stony Point this Saturday for our Grand Opening. Mosaic will be catering breakfast in bed all day!

For better mornings.

Come back and see us!

With your Lumen

Mattress purchase, you

receive 25% OFF your

next purchase of

Borealis Sheets.

Customer RetentionAmbient - 10% o! Borealis Sheets

Spectrum - 15% o! Borealis Sheets

Accent - 20% o! Borealis Sheets or 10% o! Solstice Frames

Lumen - 25% o! Borealis Sheets or 15% o! Solstice Frames

Borealis Comforter/Duvet - 20% o! Borealis Sheets

Borealis Sheets - 20% o! Cirrus Pillows

Year One

Coming Years

ThinkRemember us when they sleep in.

FeelLeave our store feeling like they've slept in.

DoEnjoy the benefits of waking up naturally.