August, 2015. A Celebration of Cinematic Grandeur

August, 2015

A Celebration of Cinematic Grandeur

Overview

Launched since August 1998Movies in original soundtracks with Chinese

subtitles on show 24x7Transmitted via satellites ASIASAT 7 and

APSTAR 6Covering the whole of China, distributed via

networks of hotel and corporate cable, administrative cable and government institutional cable

Encrypted distribution

European 、 US films (70%)Asian films (30%)Award winners350 titles from around the

world each month

Where World-Class Cinema Glitters

Unbeatable Stocks

20th Century Fox Columbia Pictures MGM Paramount

Miramax Films Phoenix Pictures TriStar CJ Entertainment

Fortissimo Films

Lakeshore Entertainment

Revolution Studios

China Star Milkyway Image

Toho

Worldwide CinemaMon-Sun 12:00-

13:50

International Film HourMon-Sun 23:15-01:15

Action WorldMon 21:15-

23:15

Asian TheatreTue 21:15-23:15

Romance WorldWed 21:15-23:15

Wonder WorldThur 21:15-

23:15

Hollywood TheatreFri 21:15-23:15

Classic TheatreSat 21:15-23:15

Sunday PremiereSun 21:15-23:15

Stellar Line-up from Monday to FridayBlockbusters of different genres at prime time from Monday

to Sunday to offer audience a feast for the eyes.

Hollywood Megastars, Blockbusters

Galore

Korea, Japan, Taiwan Powerhouse of Asian Hits

Bollywood, Hong Kong Dream Factory of the East

Russia, GermanyEuropean Film Magic

Profile %

Phoenix Movies’ core viewership is young

Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)

Phoenix Movies viewers are well-educatedMore than 90% Phoenix Movies viewers receive professional or above

education

Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)

Phoenix Movies viewers are more affluent68% Phoenix Movies viewers with monthly household income RMB 10K or

aboveMonthly household income

Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)Remarks - “Refuse to answer” respondents are excluded.

Phoenix Movies viewers hold higher positions

more than 70% Phoenix Movies viewers with managerial grade or above occupation

Profile %

Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)Remarks - “Refuse to answer” respondents are excluded.

% watched in past 7 days

Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days.Business executives with annual household income RMB 700K+ in 8 cities* in China (102,037)*Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu

Phoenix Movies popular amongst Affluent Business Executives

No.4 overseas regional channel

% watched in past 7 days

Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days.Business executives who are general manager/ president/ CEO/ direct, in 8 cities* in China (504,548) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu

Phoenix Movies draw general managers, presidents, CEO and

directorsNo.4 overseas regional channel

Agree / Strongly agree %

Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930)Watched Phoenix Movies in past 7 days (75,072)

Phoenix Movies viewers enjoy quality lifestyle

Phoenix Movies viewers are frequent flyers

Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930)Watched Phoenix Movies in past 7 days (75,072)

Profile %

Phoenix Movies viewers are more financially aware

Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)

*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.

Phoenix New Media

ifeng.com

In Print On-line Digital Audio Broadcasting

On Air

Phoenix Movies

Phoenix Weekly

Phoenix CNE

Phoenix NA Chinese

Phoenix Chinese

Phoenix U Radio

Phoenix Multimedia Platform

ONE-STOPONE-STOPINTEGRATED MARKETING OPPORTUNITIESINTEGRATED MARKETING OPPORTUNITIES

Phoenix InfoNews

Phoenix Hong Kong

Thank You!