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August, 2015
A Celebration of Cinematic Grandeur
Overview
Launched since August 1998Movies in original soundtracks with Chinese
subtitles on show 24x7Transmitted via satellites ASIASAT 7 and
APSTAR 6Covering the whole of China, distributed via
networks of hotel and corporate cable, administrative cable and government institutional cable
Encrypted distribution
European 、 US films (70%)Asian films (30%)Award winners350 titles from around the
world each month
Where World-Class Cinema Glitters
Unbeatable Stocks
20th Century Fox Columbia Pictures MGM Paramount
Miramax Films Phoenix Pictures TriStar CJ Entertainment
Fortissimo Films
Lakeshore Entertainment
Revolution Studios
China Star Milkyway Image
Toho
Worldwide CinemaMon-Sun 12:00-
13:50
International Film HourMon-Sun 23:15-01:15
Action WorldMon 21:15-
23:15
Asian TheatreTue 21:15-23:15
Romance WorldWed 21:15-23:15
Wonder WorldThur 21:15-
23:15
Hollywood TheatreFri 21:15-23:15
Classic TheatreSat 21:15-23:15
Sunday PremiereSun 21:15-23:15
Stellar Line-up from Monday to FridayBlockbusters of different genres at prime time from Monday
to Sunday to offer audience a feast for the eyes.
Hollywood Megastars, Blockbusters
Galore
Korea, Japan, Taiwan Powerhouse of Asian Hits
Bollywood, Hong Kong Dream Factory of the East
Russia, GermanyEuropean Film Magic
Profile %
Phoenix Movies’ core viewership is young
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)
Phoenix Movies viewers are well-educatedMore than 90% Phoenix Movies viewers receive professional or above
education
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)
Phoenix Movies viewers are more affluent68% Phoenix Movies viewers with monthly household income RMB 10K or
aboveMonthly household income
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)Remarks - “Refuse to answer” respondents are excluded.
Phoenix Movies viewers hold higher positions
more than 70% Phoenix Movies viewers with managerial grade or above occupation
Profile %
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)Remarks - “Refuse to answer” respondents are excluded.
% watched in past 7 days
Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days.Business executives with annual household income RMB 700K+ in 8 cities* in China (102,037)*Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu
Phoenix Movies popular amongst Affluent Business Executives
No.4 overseas regional channel
% watched in past 7 days
Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days.Business executives who are general manager/ president/ CEO/ direct, in 8 cities* in China (504,548) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu
Phoenix Movies draw general managers, presidents, CEO and
directorsNo.4 overseas regional channel
Agree / Strongly agree %
Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930)Watched Phoenix Movies in past 7 days (75,072)
Phoenix Movies viewers enjoy quality lifestyle
Phoenix Movies viewers are frequent flyers
Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930)Watched Phoenix Movies in past 7 days (75,072)
Profile %
Phoenix Movies viewers are more financially aware
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)
*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.
Phoenix New Media
ifeng.com
In Print On-line Digital Audio Broadcasting
On Air
Phoenix Movies
Phoenix Weekly
Phoenix CNE
Phoenix NA Chinese
Phoenix Chinese
Phoenix U Radio
Phoenix Multimedia Platform
ONE-STOPONE-STOPINTEGRATED MARKETING OPPORTUNITIESINTEGRATED MARKETING OPPORTUNITIES
Phoenix InfoNews
Phoenix Hong Kong
Thank You!