View
212
Download
0
Category
Preview:
Citation preview
Audiences Shropshire
Audience Development Network Launch
10am-12.30pm, November 25 2010, DASH
• Welcome, Sue Goodwin, Principal Arts Development Officer, Shropshire Council
• Brief Introduction to Audiences Shropshire, Jo Forrest, Network Manager
• How to raise the profile of your organisation, Audiences Central
• Break, refreshments and networking (11am)
• Group discussion: Aiming to identify audience development and marketing priorities
• Closing discussion: How to make Audiences Shropshire work best for you
• Date, location and themes of next meetings: Ideas from group
• AOB and close
Agenda
Sue Goodwin, Principal Arts Development Officer, Shropshire
Council
Welcome
Aims of Audiences Shropshire
Quarterly Network MeetingsOpportunities for collaborative working and group projects
Role of the Network Manager
Brief Introduction to Audiences Shropshire
Jo Forrest, Senior Manager Audience EngagementAlison Finn, Marketing Services and Campaigns Manager
Jan McQuillan, Audience Engagement Officer
How to raise the profile of your organisation
How
Marketing tools:
• Ambassadors• Branding• Brochures • Direct Mail• Emarketing
• Leaflets for specific target audiences
• Press• Social Media• Websites
The Marketing Mix - 7 P’s
• Promotion
• Price
• Place
• Product
• Process
• Physical Evidence
• People
Group discussion
Aiming to identify key audience development and marketing
priorities
Ideas that have emerged previously:
Marketing
• Streamlining activity to reflect staff capacity• Should we target specific audiences with certain types of offers and bespoke print?
Press and Media
• The need to increase national and local profile • How do we build relationships with Press and Media?
Research
• Issues of data collection for venues without Box Offices• How do we increase our databases?• How do we find out about our online visitors?• How do we find out about potential new audiences in specific geographic areas?
Thank you for your time
Recommended