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ASPP (American Society of Picture Professionals) presented Three Photographers X Three Projects - New York Oct. 7, 2010 Three up and coming NY photographers showed us creative ways to develop projects with non-profits, use their skills to give back, and make the world a better place. Here is the PowerPoint presentation notes by Maggie Soladay.
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Get Funded
How to raise money for your storytelling for good project.
9 tips for raising funds online 1. Create specific project. Shouldn’t be about an overarching nonprofit or general cause.
2. Promise a compelling story with a strong human-interest angle. Give examples that prove you have done your homework in the pitch.
3. Create a feedback loop. Use a service that allows donors to give feedback and participate. Remind them this is their project and mission too.
4. Have a Deadline! Give a deadline for everything including when you need people to get back to you.
5. Pool your efforts by collaborating with reputable like-minded partners (swap blog space, request re-tweets, get speaking time at events).
6. Be yourself and be clear! Don’t talk too much. Don’t try to sound like an NGO, sound like you.
7. Create a call to action. Have a clear and specific “ask.” Be challenging and passionate.
8. Consider using gifts, contests or drawings to encourage participation and larger donations.
9. SoMe- use social media. If you aren’t on linked-in and Twitter. Do that now.
1.
Create a specific project, it shouldn’t be an overarching nonprofit or general cause.
2.
Promise a compelling story with a strong human-interest angle. Give examples that prove you have done your homework.
3.
Create a feedback loop. Use a web site service that allows donors to give feedback and participate. Remind them this is their project and mission too.
4.
Have a Deadline!
Everything needs a deadline, from the fundraising goal to the first publishing date.
5.
Collaborate with reputable like-minded partners.
(swap blog space, request re-tweets, get speaking time at events).
6.Be yourself and be direct!
Don’t talk or write too much. Don’t try to sound like an NGO, sound like yourself. Your personality and your feelings are critical when asking for money for a project that matters.
….. And don’t forget to actually ask for money
7.Create a “call to action”. Have a clear and specific “ask.”
Be challenging and passionate. You must inspire people to help spread your campaign, the story, and in the end your final “call to action”.
Remember, you set about to cause change. Ask for it!
8.
Consider using gifts, contests or drawings to encourage participation and larger donations.
9.
SoMe
Use social media. If you aren’t on Linked-in and Twitter. Do that now!
Elevator Speech!
You should be able to answer these questions in the time it takes to get to the 15th floor!
1. What is the cause your project is about?
2. Why should we care?
3. Why does it matter now?
4. Why You?
5. What can they do?
Create and Run Your Project Campaign on These Sites:Spot.Us http://www.spot.us/The Point http://www.thepoint.com/Kickstarter http://www.kickstarter.com/
Build Your Own Campaign Website or Wordpress blog with DONATE Widgets:ChipIn http://www.chipin.com/Paypal Donate https://merchant.paypal.com
Find Causes, Volunteer:Idealist http://www.idealist.org/Causecast http://www.causecast.org/Volunteer Match http://www.volunteermatch.org/
Raise Money for Your Chosen Non-Profit:Give Zooks! http://www.givezooks.com/Crowdrise http://www.crowdrise.com/Network for Good http://www1.networkforgood.org/
Fund Raising Sites
Info and slides will be available tomorrow at:
SalaamGarage.com/blog
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