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ARTIST RELATIONS
&
CELEBRITY MANAGEMENT
1) Celebrity
2) Endorsement
3) Management
1) Celebrity Famous People Sports Athletes Music Stars Movie Stars Politicians
2) Endorsement Product Endorsement by Celebrity Brand Ambassador Sponsorship
3) Management Business Advisor Career Development Booking / Business Sourcing
Brand Ambassador
Profiling Values Image
Examples : One Direction / Pepsi Katy Perry/ AdidasGeorge Clooney/ Nespresso
Product Endorsement / Sponsorship
•Campaign Related
•Target Audience
•Associated Values
Examples : Alicia Keys/Blackberry (2013 ‘Girl On Fire’ World Tour)
Justin Bieber /Motorola (2013 ‘Believe’ World Tour)
Business Advisor / Booking
•Consultant
•Limited Area of Responsibility
•Project Based
Examples: Lewis Hamilton / Simon Fuller – Business Investment
David Beckham / SFX – Merchandise + Non Football Arrangement
Kim Kardashian / Kris Jenner – All career aspects
CAREER DEVELOPMENT
Career Development
•Legal Advisor•Financing Development•Contracting Business / Rights•Sub Contracting Advisor / Consultants / Agents
Example : One Direction – Simon Cowell / Richard Griffith Justin Bieber – Scooter Braun / Usher
1)Friend & FamilyTalent ScoutingFunding (Talent / Business or Management) The Music Managers Forum
2)10 – 20% Commission (Gross / Nett) Project Based commission Contracting
SOME INFORMATION ABOUT CELEBRITY ENDORSEMENT FROM THE MIDDLE EAST
Amr Diab is an Egyptian singer andcomposer of geel music. Amr has takenpart in an internationally known Pepsicommercial featuring four other popmusicians: Beyonce Knowles, Pink,Jennifer Lopez and Britney Spears.
Nancy Ajram's success as a singer led tohigh-profile advertising deals with Coca-Cola and Sony Ericsson and DamasJewelry
Haifa Wehbe is a Lebanese singer, model,and actress and has her own jewelry line.Haifa has an endorsement deal with Pepsi.
Nawal Al Zoghbi is a Lebanese singer and isthe face of Shine, the next model in LG’sultra stylish Black Label Series mobilephones.
Q & A
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