ARTIST RELATIONS

&

CELEBRITY MANAGEMENT

1) Celebrity

2) Endorsement

3) Management

1) Celebrity Famous People Sports Athletes Music Stars Movie Stars Politicians

2) Endorsement Product Endorsement by Celebrity Brand Ambassador Sponsorship

3) Management Business Advisor Career Development Booking / Business Sourcing

Brand Ambassador

Profiling Values Image

Examples : One Direction / Pepsi Katy Perry/ AdidasGeorge Clooney/ Nespresso

Product Endorsement / Sponsorship

•Campaign Related

•Target Audience

•Associated Values

Examples : Alicia Keys/Blackberry (2013 ‘Girl On Fire’ World Tour)

Justin Bieber /Motorola (2013 ‘Believe’ World Tour)

Business Advisor / Booking

•Consultant

•Limited Area of Responsibility

•Project Based

Examples: Lewis Hamilton / Simon Fuller – Business Investment

David Beckham / SFX – Merchandise + Non Football Arrangement

Kim Kardashian / Kris Jenner – All career aspects

CAREER DEVELOPMENT

Career Development

•Legal Advisor•Financing Development•Contracting Business / Rights•Sub Contracting Advisor / Consultants / Agents

Example : One Direction – Simon Cowell / Richard Griffith Justin Bieber – Scooter Braun / Usher

1)Friend & FamilyTalent ScoutingFunding (Talent / Business or Management) The Music Managers Forum

2)10 – 20% Commission (Gross / Nett) Project Based commission Contracting

SOME INFORMATION ABOUT CELEBRITY ENDORSEMENT FROM THE MIDDLE EAST

Amr Diab is an Egyptian singer andcomposer of geel music. Amr has takenpart in an internationally known Pepsicommercial featuring four other popmusicians: Beyonce Knowles, Pink,Jennifer Lopez and Britney Spears.

Nancy Ajram's success as a singer led tohigh-profile advertising deals with Coca-Cola and Sony Ericsson and DamasJewelry

Haifa Wehbe is a Lebanese singer, model,and actress and has her own jewelry line.Haifa has an endorsement deal with Pepsi.

Nawal Al Zoghbi is a Lebanese singer and isthe face of Shine, the next model in LG’sultra stylish Black Label Series mobilephones.

Q & A