Are customers ignoring your brand?

@davidbrier

ARE CUSTOMERSIGNORING YOURBRAND?

Master this one skill to tell your story and become irresistible, seductive and a must-have

@davidbrier

You sit down at your desk. Or in the brainstorming session with your team.

You plan out how to stand out. Make a dent. Kick sales into a whole new range.

Looking over your ideas, a deep sigh escapes from deep within your soul.

You ask yourself:Why is nobody taking note of our brand?

Why can’t we seem to achievethe traction we should be gaining?

Why aren’t prospects flockingto purchase our product?

And when will that avalanche ofbusiness inquiries finally arrive?

What you need to know isone powerful tool

that has become an afterthoughtamong way too many companies

(but is a closely held secret by the world class brands of the world).

You must know how to tell your story.Instantly. Memorably. With impact. With style.

That’s right.

Instantly. Memorably. With impact. With style.It can be done.

In fact, it’s the first impressionmany prospects will have,

that point when they decide whether or not you’re real, valuable and worth their time

before they zip off to another site,another shelf, another store,

or your competitor who is using thisone powerful tool.

It’s that one tool that willoutlast, outperform and

have longer-lasting meaningthan any other single

campaign your companywill ever launch.

Why is this so important?Because it does not matter

if you have something to say.Everybody does.

(Including your competition.)What matters is that you havesomething that will be heard.

It’s your brand’s logo.And it tells a story. It has meaning.

It’s memorable.It says, “We’re valuable.” (Or it doesn’t.)

And done right, it separates youfrom inferior brands. And me-too brands.

And a key component of an effective,irresistible logo is the use of typography.

What follows are actual examples that showhow a logo can tell a story, instantly,with a lasting impression that turns

impressions into confidence.And tire-kickers into customers.

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A Great Place

To Break Out of Your Shell

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The moral of this story is:Tell a story.

And if you don’t know how to,your prospects won’t have any idea

why they should buy from you. And that’s something

no business can afford.

Written and designed by David BrierAll logo designs copyright: David Brier

For more information, visit:www.RisingAboveTheNoise.com