application for dae 2013

PORTFOLIOSelected works 2011~2012Application for admission to BA of Man and Communication

Design Academy Eindhoven - Fan Shen

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EXPLORATIONANDMATERIALS

P.4 - 8 P.9 - 15 P.16 - 21 P.22 - 26 P.27 - 31

Parallel World / Paint illustration, Book designI'm Here! / Silk-screen printing, Post card, Web design Silver Coil / Font Formation Four Season / Visual Identity, ProductFolk Song Festival / Poster design

Parallel World a f a n t a s y s t o r y

Graphic｜Book Design

This design aims at breaking the conventional rule of book design. I tried to create the cover and illustration of the fiction with paint.

Duration: 2 weeks ( Sep. 2012)Tools: Cans of paint / Photoshop

Parallel World is a fiction which describes a story that takes place in the universe and planets. It is all about a middle-aged man's fantasy adventure.

I chose the stars and galaxy as my design theme of the book which were completely close to the story itself.This is my thought development of the book design. I tried many possiblities with colors and draw a lot of cover compositions. At the same time, I also consider the specifications of books. All of these ideas were based on the plot of the story. Then I illustrated many pictures based on my sketches with cans of paint which could be applied in the book.

S k e t c h e s a n d I d e a t i o n

I N S P I R A T I O N

Making ProcessP a i n t i n g w i t h p a i n t

I paint with a circular piece of paper and a square of cardboard to create this series star ocean as the book cover and illustrations of inside pages.At last, I selected five paintings to design this book.

SELECTING

FINAL EFFECT

This is the final design of the book. Before printing, Iused Photoshop to create a three-dimensional effect of the book. There are a total four color pages, respectively, corresponding to the four chapters of the novel, and echoes the theme.

in 3D

I'm Here!

Graphic｜Postcard+Website

This project aims at raising money for those vagrant animals at the street that could be adopted in the upcoming winter. I designed postcards, a poster and a website. A l l of my de sig ns have been donated to the local animal shelter.

Duration: 3 weeks (Nov. 2011)Tool: Screen Printing / Illustrator

T H I N K I N G . . .

* This page is also the home page of the website designed by me.

Stray cats and dogs are an apparent consequence of Nanning's fast urbanization over the past three decades: many old homes were demolished and pets were deserted when their owners moved. These deserted animals, plus those who went astray, often roamed in schools, communities or around restaurants, relying on food provided by kind-hearted people or rummaging through garbage bins. What the most serious problem is, these animals reproduce fast: a female cat gives birth three times a year, with four to eight cubs per litter. Lack of adequate care leaves many young cubs to starve or freeze to death during the harsh winter.Therefore, I started this whole town design activity. This project was not about the money but designed for the well-being of Nanning's fifty thousand stray animals."I'm here!" is the voice comes from those animals. It's our young generation's mission to remind people to be kind for homeless animals and care for all other

endangered animals.

Card Illustration

I chose the polar bear as the main element of the postcard. As one of the endangered animals, polar bears are also homeless in the coming 20 years. And the polar bears live in the ice world which is very close to the theme: winter.

Thought Development

This was the first time I selected the silk-screen printing to create illustration and it was also an interesting process which allowed me to practice and try something new. The reason why I chose the screen printing to make postcards was that it is absonlutely an economical way to print large quantities of fine pattern with simple color groups. It is also an easy way for more people to took part in the making process and experience the art.

D U R AT I O N

Color MatchingIt was very troublesome for screen printing to match many different color groups. It was a boring step to clean the silk screen, however when I tried a new color I felt cool !

S E L E C T I N G

d e t a ils a n d co l o r sIn this final stage, I have made more than 21 color matching. There were two parts: warm tone and cold tone respectively. I picked up 9 of them and selected 4 pictures from the 9 groups. To be frankly, it was really hard for me to make a choice, because I have my own preference for warm tone pictures, and as a professional designer I should be more natural to some extent. Therefore after considering about the cost and the average preference of them, I eventually made the choice.

HOME / EVENT / DONATION

Snowy Park is the theme website I designed for the local stray animal center.It is a static website that u p d a t e d r e g u l a r l y t o allow people to check the information about stray animals and to donate clothes and money.

These are the screen printing postcards which were signed by a participant and the theme site designed by me. The project was very successful. Many people have known more about the serious situation of our local stray animals by buying the postcards. The cards are still on sale on the website and at the local stray animal center. I hope that there will be more people joining me!

ACHIEVEMENT!

{ snowypark.weebly.com }

Silver coil Graphic｜Font

Silver coil is an material experiment.Trying to create a new font , I use the iron wires to explore the composition and characteristics of a font.

Tools:Sketch / Illustrator / Iron wireDuration: 1 month ( Mar. 2012 )

KE E P TRYING

Why Create

This is the first font designed by myself.As a designer, I think that it is important for me to know how a font is created and developed. Therefore, I decided to explore a new font by using the material which I have never try before.

Durration

This is the only project I spent more than a month to study and design. Before I started to create the font, I gave up on sketching on paper but decided to shape the basic outline of the font with iron wire which was a compeletly new material to me. That was really a tough work that I have to use other tools to help me shaping the outline of the font.After that, I took many pictures of it and sketched the basic style of the font.

_________________________________________* The font has been applied in the circle of my friends.

I have drew a lot of sketches to determine the basic form of this font.These sketches can always help me to perfect the radians and angles of the basic font. Even when I finished this font, I will still keep the sketches as they can inspire me always.

Thought Development

These sketches are scanned into my computer. Then I tried to perfect this font with several color combinations and curved lines.

MAKING PROCESSShape the wire - Sketch - Illustrator

This font is more f o c u s e d o n t h e practice of formation i n i t s m a k i n g process.

FORMATIONDETAIL

© This is the final effect of this font and has been applied into computers.Then, I used the sketches of the font as its packaging pattern and designed a simple and environmental friendly packaging

for it.sf jf jhafH kjash fjha

ACHIVEMENT

FOUR SEASON

Four Season is a restaurant which only provides their customers with vegetarian food.I designed the basic pattern, pixel icon and a series of product for the restaurant. This project was aimed at creating a simple icon which could be applied for various parts of the entire restaurant.

Tools : Photoshop / IllustratorDuration : 2 weeks ( Jan. 2011 )

Product ｜Visual Identity

In the beginning I collected a large number of related information about the theme. I selected the four most representative seasonal local fruits——red date, persimmon, litchi and loquat to be the foundation elements due to they are the most recognizable for residents.

INSPIRATION

I painted original images of these fruits with watercolour and tried to modify and complete them from simple drafts and colour collocation. These drafts were scanned into my computer and been dealt with Illustrator.

Each fruit has been designed to become the new icon, trying to give a vivid description to each lovely image. As for expression, I selected pixels as the basic performance of the elements of painting.

There are some slight differences between my original desire. Eventually I decided to use the four new icons to apply into each part of the restaurant.

Thought Development

I w a s a l s o a s k e d t o d e s i g n a n environmental guestbook with waste boxes in the restaurant which al low customers to leave some valuable advices to help the restaurant to improve its quality of service.

Extra DesignG u e s t b o o k

*The inspiration of the guestbook's shapecomes from the ancient Chinese recipes.

This simple pixel icon has been applied to work clothes, business cards and packing bags of the restaurant etc.Rich colour collocation also formed a concise and dynamic visual sign which helps the restaurant to increase its intelligibility greatly.

PRODUCTS

Folk Song FestivalGraphic｜Poster

This project focused on the element collecting of the theme which can be actually used in the poster.

Tools: Photoshop / IllustratorDuration: 2 weeks (Aug. 2012)

* These photos were taken by myself during the research time.

Nanning Internationl Folk Song ArtFestival is an annual feast of folk songs organized in mid-October every year which focused on China's folk singers and folk music events. G u a ng x i a s t he home tow n of Chinese folk songs, the capital city of Nanning was given in order to host the concert.Star t f rom the sixth, ever yone can posted their works to the Folk Song Festival Office, and chose the final selection of three of the best designs. This is a poster I designed for the 2011's Folk Song Festival which achieved excellent results.

A B O U T

THOUGHTDEVELOPMENT

I tried a variety of posters composition in the first stage, but I still chose to use letters and blocks of color to create a poster which can be more effectively convey information about the Folk Song Festival.As the main body of the poster, the inspiration of characters came from mountains in Guilin which is the birthplace of the folk song.

Inspiration

Color Choice

In the early stage in China, folk song lyrics were mostly in praise of the development of the motherland and the beauty of life. Red is the representative of China, a bright color symbolizes happiness and joy, which has the same meaning of China. Therefore I chose red as the main color of the folk song poster.

IDEATION +

N a n n i n g I n t e r n at i o n a l Fo l k Song Arts Festival

Folk song square

8 .00 pm--1 1 . 30 pm

Oct. 28 2012

F i n a l R e s u l t

This is the final effect of this poster. However, there were some differences between the final program and the actual printing. I made some changes of details in its font and pattern.The poster was eventually adopted as one of the three posters which came from other two designers to be displayed on the volunteer's bikes and highway billboards.

d o p t e d a n d d i s p l a y e d

OBSERVATIONANDRECORD

P.34 - 41 Drawing Book / Portrait and PaintingP.42 - 52 Photography Album / Photography

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RETRO STREET PERFORMERSep. 2011

105 x 145 mmYellow paper / Charcoal pencil

Muqing Lin is a street performer in Shenzhen who has a retro look. He makes money by dancing for people.In order to make money, he wears a heavy coat in summer days and keeps dancing alone.

DRAWINGB O O Ks e l e c t e d

TATTOOED MANFeb. 2012

145 x 95 mmYellow paper / pencil

Boxer Yoonho Jung just had a child and become a dad. He wanted to celebrate this moment therefore he engraved the name of his wife and child into the tattoo on his skin.

STALL WOMANJune. 2011

95 x 145 mmPencil / Yellow paper

An ethnic minority woman took her children to sell crafts on the street. Her baby wes sleeping and her face showed taht they live a hard life.

A GIRL WITH COMPLEX HAIRSTYLEJuly. 2012

95 x 145 mmHook line pen / Yellow paper

One day I went out by bus then met a girl who was sitting in front of me with a complex hairstyle and plenty of beautiful lines on her suit.

WOODEN CHAIR IN THE CORRIDORMay. 2012

95 x 145 mmYellow paper / Pencil

By the corrdior of my school, here is always an old wooden chair which consists of different materials and I thought it is interesting so I drawn it.

SPAWNING SEASONDec. 2010

145 x 95 mmPencil / Yellow paper

This is the season when moths lay eggs. They stay in the rock crevice to cover their eggs until the eggs are hatching. I painted this scene down beacuse it seems like a mother trying to protect her babies which is a touching moment.

MODEL NANCYFeb. 2012

95 x 145 mmPencil / Yellow paper

Nancy is a nice person. She was a famous model in our city. When I visited her, I drawn a picture of her photo on a magazine then she told me her fashion story in her young age.

OCEAN OF WEAKNESS {2}March. 2012

210 x 290 mm Propylene paint / Pencil Gouache paper

Sometimes I escape from the real world and pulling myself into somewhere called weakness that I do not have to face the bad situation.

OCEAN OF WEAKNESS {1}March. 2012

210 x 290 mmPropylene paint / PencilGouache paper

This is a series that expressed the emotions about cowardice and low self-esteem in the depths of my heart.

PH OTO G R APH Y ALBUM

SOMETHING ABOUT ME AND MY COUNTRY

2011 - 2012 TAKE MY CAMERA TRAVEL TO DIFFERET PLACES

SO IT 'S REALLY WHAT I LIKE

I love traveling. Everytime during my journey I took my camera and smart phone with me and recoreded the scenses that moved me greatly.Especially those moments close to dark night which could indeed inspire me a lot like daybreak, nightfall or midnight.I think taking photos is another way to record my life or collect inspiration. Camera is another eye of me.

WHYPHOTOGRAPHY

*Nightfall, on my way back home, Nanning

*Daybreak, old building in Zhongshan Rd, Nanning

*Midnight, highway by the Pearl River, Guangzhou

*Flying Kongming lanterns by the Pearl River, Xiamen

*Evening, New year's Eve in Haizhu Square, Guangzhou

*Midnight, The alley beside my dormitory, Guangzhou

*Having breakfast in the early morning, Hanoi

*Sunset, open market closed, Hanoi

*Daybreak, Waiting for my flight in Baiyun Airport

*Evening, the live concert of my favorite band MAYDAY

T H A N K S ! Shen(Vanson) Fan｜ 2013.05.06