APPLE DAILY ON IPHONE APPS Ng Kit Yi 08029717. Background The iPhone went on sale in the United...

APPLE DAILY ON IPHONE APPS

Ng Kit Yi 08029717

Background

The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.[

Apple sold 6.1 million original iPhone units over five quarters.[

Background

Dark Blue: iphone 4 availableBlue: iphone 3 and 3GSGrey: not yet covered by iphone

Characteristics

Only one button Touchscreen User friendly interface Multimedia Apps Internet connection

APPLE DAILY

Under Nextmedia Chinese tabloid newspaper Native and informal tone Sensational Anti-government Exaggerative

Appledaily Mobile

Principle audience

iphone users The general public

Apple Daily Apps- Introduction

Title Photo Lead

Apps- Introduction

Email to Friends Video Article Instant news “Report”

Apps- Strengths

Multimedia (photos, videos, articles) Interactive (email to friends, “report”) Instant news (updated hour by hour) Convenient, portable

Apps - Weakness

Not detailed enough Lack of commentaries

Personal Feelings

Positive Very user-friendly Time saving Up-to-date Short-sighted eyes

Future

Number of Apple Daily Apps Users will increase

Reasons: Low running cost Increasing number of iphone users

Key competitors

other news-oriented apps Examples (Local): Hong Kong Economic Journal (HKEJ)

Key competitors

Examples (Local) Sing Tao Daily

Key competitors

Examples (International) Bloomberg

Suggestions

Stocks news should be introduced Reasons: Hong Kong is a financial centre, instant

financial news is on high demand

Suggestions

Advertisements should be introduced Reason: Apple Daily Apps itself is free of charge To earn money so as to add more

services on the apps