APPLE DAILY ON IPHONE APPS

Ng Kit Yi 08029717

Background

The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.[

Apple sold 6.1 million original iPhone units over five quarters.[

Background

Dark Blue: iphone 4 availableBlue: iphone 3 and 3GSGrey: not yet covered by iphone

Characteristics

Only one button Touchscreen User friendly interface Multimedia Apps Internet connection

APPLE DAILY

Under Nextmedia Chinese tabloid newspaper Native and informal tone Sensational Anti-government Exaggerative

Appledaily Mobile

Principle audience

iphone users The general public

Apple Daily Apps- Introduction

Title Photo Lead

Apps- Introduction

Email to Friends Video Article Instant news “Report”

Apps- Strengths

Multimedia (photos, videos, articles) Interactive (email to friends, “report”) Instant news (updated hour by hour) Convenient, portable

Apps - Weakness

Not detailed enough Lack of commentaries

Personal Feelings

Positive Very user-friendly Time saving Up-to-date Short-sighted eyes

Future

Number of Apple Daily Apps Users will increase

Reasons: Low running cost Increasing number of iphone users

Key competitors

other news-oriented apps Examples (Local): Hong Kong Economic Journal (HKEJ)

Key competitors

Examples (Local) Sing Tao Daily

Key competitors

Examples (International) Bloomberg

Suggestions

Stocks news should be introduced Reasons: Hong Kong is a financial centre, instant

financial news is on high demand

Suggestions

Advertisements should be introduced Reason: Apple Daily Apps itself is free of charge To earn money so as to add more

services on the apps