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Putting Social Media to work for You or Your OrganizationJessica Hagman
Reference & Instruction (+ pretend Social Media Librarian)
Alden LibraryOhio University
@hagman
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facebook.com/aldenlibrary youtube.com/aldenlibrarytwitter.com/aldenlibrarypinterest.com/aldenlibrarylibrary.ohiou.edu/news
know your goals
deploy a strategyshare for your audienceassess and evaluate
know your goals Social media is a means to your personal or organizational goals. Your goals drive your decisions about social media content
P h o t o C re d i t
what goals do you want to meet using social media?
recruit new members
fundraising campaigns
campus public relationsAwareness raisingGroup communication
deploy a strategyKnow what content you’ll put out and who will do the work
P h o t o C re d i t
its better together Have defined roles – who makes decisions?Divide and conquer Share work by day/week/social network
P h o t o C re d i t
make (and keep) a schedule Share a Google Calendar or Spreadsheet Use Trello (or another project management tool)Schedule Tweets or Facebook posts ahead of time
P h o t o C re d i t
remake and reuse Share content across social networksRestate and repost on Twitter at different timesDon’t cross post – people can tell
P h o t o C re d i t
know the rules Separate your personal and organizational accounts – and make everyone do the sameDecide how you will respond to comments or inappropriate posts by members
P h o t o C re d i t
share for your audienceKeep your intended audience in mind as you plan contentKnow the social network, and how the conversation works there
P h o t o C re d i t
have a conversationShare content about others Mention generouslyUse hashtags & conversation already happening
P h o t o C re d i t
who should you look for on social media? local? Related to your goals? Hashtags?
posts by members | photos event recaps | how to’s | videosfundraising appealsrelated news stories event reminders | quotesmember profiles
goal: recruit new members• meeting announcements• infographic showing # of
volunteer hours by members last semester
• video of an members discussing why they joined – and stayed
• inspirational quotes about volunteering
• event photos • member profiles • make sure to mention relevant
organizations and hashtags
choose a goal for yourself or your organization and brainstorm content ideas
assess and evaluateFacebook and YouTube offer data for all accountsTrack link popularity with bit.lyWhat does your audience engage with?
P h o t o C re d i t
use the data you collectBalance content you know will be popular with content that helps to meet your goalsOthers must talk about you in order to grow an audience
P h o t o C re d i t
thanks for your time!Questions later? Let me know
hagman@ohio.edu@hagman
Slides at:
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