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Presented by Cliff Quicksell, MAS
Founder & President Cliff Quicksell Associates
cliff@quicksellspeaks.com 301-717-0615
Welcome to today’s presentation…
“Your Brand Speaks Volumes…
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
What Story Does Yours Tell”
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Today we will share some tips regarding your brand ~ Specifically… ~ your Message…who are you? ~ your Collateral Materials ~ your Marketing Efforts ~ your Skills / creative, presentation, interview
~ your Follow-through & Deliverables
Introductions
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Message
• What do you say? • Is it consistent? …with all in your org? • Is it compelling? • What makes you unique? So, what do you do?
This ties in directly to your Marketing Plan & USP
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Collateral Mater ial
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Web Presence
• Website • Social Media • Adverts • Photography • Video Casts
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Skills
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Your Deliverables & Follow Through
What you claim… is that what they get?
Customer Service from the first call to the
end of the sale …and beyond!
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Rebranding…companies do it all the time!
• New logo development… • up to 3 designs to choose from • up to 2 revisions, prior to final art • spec sheets of colors, usage and placement
• Digital layout for business cards, letterhead & envelopes • High Res and Low Res electronic versions of your logo
• EPS, JPEG & PDF • versions in color and black and white
• Two digital versions of your logo in a DST format for embroidery • 1 for flat goods and 1 for 6 panel caps
Take a moment, consider fresh look
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Fresh Look Make-Over “Company Re-brand” Campaign ~ Linda Miller-Seder – Innovative Promotional Concepts
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates Linda Miller Seder – President Innovative Promotional Concepts Marketing My EngagePage
Other Methods to Tell Your Stor y
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates “Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Examples of Big Rebrands
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Big Fish Branding
• What they deliver • Blurb on the company • Contact Information
• Clever • Unique, memorable • Award Winning!
Case
Hist
orie
s At W
ork An Award Winning Marketing Campaign
Your Marketing Speaks Volumes About Your Brand
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Case
Hist
orie
s At W
ork “Versatility In Your Strategic Partner”
Targeted • 137 Marketing Prospects
Goal • Intro to my company
• Standout, get noticed
Results • 84% R.O.O.
• 0ver 100 appointments • 30 new clients
Your Marketing
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Be First…Constantly Reinvent… • Technology is driving our market • Utilize innovation and creativity to your advantage • Understand the market, YOUR MARKET and re-invent
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Become a Specialist
Hueber Keller, Executive Chef “Fleur” Mandalay Bay, Las Vegas
Make higher profits!
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
• YOU ARE YOUR BRAND • Your STAFF is your BRAND • Your CLIENTS reiterate your BRAND What and how you…
• Say • Do • Act • Respond • Engage • Deliver
It is what it is…
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
Print it out…review Look for inconsistencies in
• Look • Balance • Color • Spacing • Messaging
Final Thoughts
Revamp if you find inconsistencies…
Presented by Cliff Quicksell, MAS
Founder & President Cliff Quicksell Associates
cliff@quicksellspeaks.com 301-717-0615
Thank you for attending today’s presentation…
“Your Brand Speaks Volumes…
“Your Brand Speaks Volumes…What Story Does Yours Tell”© 2016 ~ Cliff Quicksell Associates
What Story Does Yours Tell”
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