“Social Media is the democratization of information ......

—Brian Solis in his Book “Engage”

“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a

broadcast mechanism, one-to-many model, rooted in conversations between authors, people, and peers”

What is your role

Role of Social Media Corp

Role of Traditional

Role of Government

Role of Citizens

1 2 3 4

Level?Are Tech (Social Media) Companies

different than traditional media companies? Should they play by

the same rules or have new rules?

https://youtu.be/E_dsSgXtllw

98%70%

300 hours5 billion

Algorithms

Your Screen?Their Screen?SEO Rules

Echo Chambers

Social Media Solutions

#2. Traditional Media

Traditional Media Solutions

#3. Role of Government

Source: New York Times, Oct. 2, 2017

Source: Newsweek, Nov. 1, 2017

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Neal Creative ©

TIP │ Use the built-in color palette with green and yellow for callouts and accents

Source: CBC NewsDec. 30, 2015

Governments Solutions

4Role of Citizens

#4. Role of Citizens

Citizens Solutions

THANK YOU

“Social Media is the democratization of information ......

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