Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
1
—Brian Solis in his Book “Engage”
2
“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a
broadcast mechanism, one-to-many model, rooted in conversations between authors, people, and peers”
What is your role
?
Role of Social Media Corp
Role of Traditional
Media
Role of Government
Role of Citizens
1 2 3 4
Level?Are Tech (Social Media) Companies
different than traditional media companies? Should they play by
the same rules or have new rules?
1
6
https://youtu.be/E_dsSgXtllw
BOT
98%70%
300 hours5 billion
8
Algorithms
Your Screen?Their Screen?SEO Rules
Echo Chambers
10
11
Social Media Solutions
12
2
13
14
#2. Traditional Media
15
Traditional Media Solutions
16
17
3
18
#3. Role of Government
19
Source: New York Times, Oct. 2, 2017
20
Source: New York Times, Oct. 2, 2017
21
Source: Newsweek, Nov. 1, 2017
22
23
Neal Creative | click & Learn more
Neal Creative ©
TIP │ Use the built-in color palette with green and yellow for callouts and accents
Neal Creative | click & Learn more
Neal Creative ©
TIP │ Use the built-in color palette with green and yellow for callouts and accents
Neal Creative | click & Learn more
Neal Creative ©
TIP │ Use the built-in color palette with green and yellow for callouts and accents
Neal Creative | click & Learn more
Neal Creative ©
TIP │ Use the built-in color palette with green and yellow for callouts and accents
Neal Creative | click & Learn more
Neal Creative ©
TIP │ Use the built-in color palette with green and yellow for callouts and accents
Neal Creative | click & Learn more
Neal Creative ©
TIP │ Use the built-in color palette with green and yellow for callouts and accents
33
Source: CBC NewsDec. 30, 2015
Governments Solutions
34
35
4Role of Citizens
36
#4. Role of Citizens
37
38
39
40
Citizens Solutions
41
Neal Creative | click & Learn moreNeal Creative ©
THANK YOU