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Page 1: “Social Media is the democratization of information ... Us/mfa_2018_ff2_-_social_media_and...“Social Media is the democratization of information, transforming people from content

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Page 2: “Social Media is the democratization of information ... Us/mfa_2018_ff2_-_social_media_and...“Social Media is the democratization of information, transforming people from content

—Brian Solis in his Book “Engage”

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“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a

broadcast mechanism, one-to-many model, rooted in conversations between authors, people, and peers”

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What is your role

?

Role of Social Media Corp

Role of Traditional

Media

Role of Government

Role of Citizens

1 2 3 4

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Level?Are Tech (Social Media) Companies

different than traditional media companies? Should they play by

the same rules or have new rules?

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https://youtu.be/E_dsSgXtllw

BOT

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98%70%

300 hours5 billion

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Algorithms

Your Screen?Their Screen?SEO Rules

Echo Chambers

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Social Media Solutions

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2

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#2. Traditional Media

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Traditional Media Solutions

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3

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#3. Role of Government

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Source: New York Times, Oct. 2, 2017

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Source: New York Times, Oct. 2, 2017

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Source: Newsweek, Nov. 1, 2017

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Neal Creative | click & Learn more

Neal Creative ©

TIP │ Use the built-in color palette with green and yellow for callouts and accents

Page 27: “Social Media is the democratization of information ... Us/mfa_2018_ff2_-_social_media_and...“Social Media is the democratization of information, transforming people from content

Neal Creative | click & Learn more

Neal Creative ©

TIP │ Use the built-in color palette with green and yellow for callouts and accents

Page 28: “Social Media is the democratization of information ... Us/mfa_2018_ff2_-_social_media_and...“Social Media is the democratization of information, transforming people from content

Neal Creative | click & Learn more

Neal Creative ©

TIP │ Use the built-in color palette with green and yellow for callouts and accents

Page 29: “Social Media is the democratization of information ... Us/mfa_2018_ff2_-_social_media_and...“Social Media is the democratization of information, transforming people from content

Neal Creative | click & Learn more

Neal Creative ©

TIP │ Use the built-in color palette with green and yellow for callouts and accents

Page 30: “Social Media is the democratization of information ... Us/mfa_2018_ff2_-_social_media_and...“Social Media is the democratization of information, transforming people from content

Neal Creative | click & Learn more

Neal Creative ©

TIP │ Use the built-in color palette with green and yellow for callouts and accents

Page 31: “Social Media is the democratization of information ... Us/mfa_2018_ff2_-_social_media_and...“Social Media is the democratization of information, transforming people from content

Neal Creative | click & Learn more

Neal Creative ©

TIP │ Use the built-in color palette with green and yellow for callouts and accents

Page 32: “Social Media is the democratization of information ... Us/mfa_2018_ff2_-_social_media_and...“Social Media is the democratization of information, transforming people from content
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Source: CBC NewsDec. 30, 2015

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Governments Solutions

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4Role of Citizens

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#4. Role of Citizens

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Citizens Solutions

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