AND - wikileaks.org Colum… · Criança Esperança (“Child Hope”) “Child Hope” is a...

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Criança Esperança (“Child Hope”)

“Child Hope” is a national social mobilization campaign that seeks to raise awareness on the rights of children and teenagers. It’s promoted by Globo channel, initially in partnership with UNICEF and currently with UNESCO. The project is one of the most successful brands related to social programs targeted to needy children worldwide.

The “Child Hope” shows (which happen every year in October) have many artists, including musicians, presenters and cast members of the station, which join to begin the period of collection of donations made by viewers and various institutions.

In 2014 the campaign will support 103 social projects all over Brazil, which will benefit approximately 48,000 kids and teenagers.

• Tony Award Nominee Best Revival of a Musical 2013

• Comic debuted August 5th, 1924

• Ran uninterrupted for 85 years

• The original Tony Awards-Winning Broadway musical debuted in 1977

• Feature film released in 1982

• Sold over 30 Million DVD units

FRANCHISEHISTORY

FILM SYNOPSIS

Quvenzhane Wallis (Beasts of the Southern Wild) plays the lead role in Annie, the re-imagining of the stage musical being directed by Will Gluck (Easy A, Friends with Benefits). The script is based on the musical and its book, which originated from the Little Orphan Annie comic strip. James Lassiter, Jada Pinket Smith, and Will Smith are producing via Overbrook Entertainment, along with Shawn “Jay Z” Carter, Jay Brown, and Tyran “Ty Ty” Smith through Marcy Media.

CASTQUVENZHANE WALLIS as ANNIE

At the age of 9, she became the youngest nominee for an Academy Award in the Best Actress category

CASTJAMIE FOXX as TEDDY STACKS

In 2005, won an Academy Award, Golden Globe, and BAFTA Award for Best Performance by an Actor for

Ray

CASTCAMERON DIAZ as MISS HANNIGAN

Nominated for four Golden Globes

Genre:Anticipated Rating:

U.S. Release:Brazilian Release:

Family/MusicalPGDecember 19, 2014January 8, 2015

FILM INFO

Linking ANNIE and “Criança

Esperança”

Donation: Sony (as a group) make a donation to the campaign, in order to promote the movie. This donation will be publicized during their live show (which is aired on Globo channel in October), along with a recorded message from the cast, saying the movie supports the campaign and encourage viewers to call and donate as well.

Premieres: Promote special premieres of the movie around Christmas to children and teenagers from selected supported projects in different cities of Brazil.

This premieres can also be publicized during the live show, as a future tie-in to the release itself. These premieres will be covered by Globo local (and even nationwide shows.)