and Be credits for and on real experts!) · 2015-12-14 · The “xxx” Cheat Sheet For Sellers,...

Carol McManusCoach, Consultant, and TrainerBe sure to see credits for Mari Smith and Perry Belcher on last slide (they are the real experts!)

Mass two‐way communicationViral by natureAnd it’s FREE!

In the cyber‐world

But the conversation at the back fence has been replaced with chat rooms and Web 2.0Get out of your ‘zip code’ mentalityThink like your customersProvide valuable informationKeep your ego in check

It’s a matter of opinion…

Relationship, Partnership, Trust, CredibilityBuild a content asset (relationship asset)Resolve underlying objectionsTo learn what’s in the your customer’s heartAddress what people are worried aboutAddress underlying problems

What’s happening in the marketHow the process worksMore about your areaMore about what can go wrongThe dirty little secrets!

Write short, snappy articlesAddress touch questionsWrite wellBe consistentUse hyperlinks

Be afraid of controversyAttack competitorsPreach!Brag!!Sell!!!

It speaks personally to ‘your people’It’s entertainingIt establishes you as their friendIt positions you as the authorityLearn how to have a conversation!!!

The “xxx” Cheat SheetFor Sellers, For Buyers, on Home Inspection

7 Things You Should Know About “xxx”Buying a home todaySelling a home in a buyer’s marketWhat mortgage companies look for

Superior Alternatives to “xxx”Renting, Foreclosure, Short‐Sale, A $50K Remodel

A Blog is recession‐proofA Blog is competitor‐proofA Blog is even Google‐proof

Look for ideas, hooks, angles, inspirationWhen it grabs your attention; write it downStart a fileBookmark websites for content ideas

To get started with your blog:Blogspot.com , Freeblog.com, Wordpress.com

For content and copy ideas:Filtrbox.com, Popurls.com, Digg.com

A Wiki is an alternative to a Blog:Wetpaint.com, Hubpages.com, Gather.com

It’s not just for kids

175+ million active members.500 million by 2011… or sooner.5th most trafficked website in the world.Largest photo‐sharing platform. ~30M/day.>70% of Facebook users = outside the US.Fastest growing demographic = age 30+.More degrees, more mature, more money!Rigorous Terms of Use.

Pages & searches are indexed by GoogleMore than 3.5 Million users become fans of pages every dayCurrent top 5 pages:Barack Obama (5.5M)Coca‐Cola (2.9M)Nutella (2.7M)Pizza (2.6M)Pringles (2.5M)

BIG PICTURE: To dramatically increase your sales

by tapping into the powerful features of Facebook.

“To help the world connect & communicate more effectively.”

Mark ZuckerbergFounder & Chief Executive OfficerWill be 25 years old on May 14th!

1. Grow a network of hand‐picked Facebook friends up to 5,000.

2. Build out one or more Facebook Fan Pages.3. Showcase your best work on both your Profile &

Page.4. Engage in deliberately chosen regular activities.5. Be active on Twitter with friendly, key‐word laden

tweets.6. Create “Radical Strategic Visibility.”7. Think relationships first, business second…

…but still ask for the sale!

Homework:List the top 25‐50 people you admire

in your industry and beyond.Send them a friend request on Facebook.Always include a personal message.

Search and follow them on Twitter.

Average 20/day outgoing.Groups.Friends of friends.

Combine with other strategies to increase incoming.

Twitter.Blogs – badges.Email signature file.Business cards.…and see Step Six “radical strategic visibility.”

3. Showcase your best work on both your Profile & Page.

4. Engage in deliberately chosen regular activities.

5. Be active on Twitter with friendly, key‐word laden tweets.

6. Create “Radical Strategic Visibility.”Gravatar.com, Viddler.com, Disqus.com

7. Think relationships first, business second……but still ask for the sale!…when it can be yours today!

1. Adding too many friends at once.2. Sending out too many emails.3. Making too many wall posts.4. Sending too many messages to your Group.

5. Sending too many messages to your Event invitees.

6. Importing too many tweets to your status update.

7. Emailing too many pending friend request peeps.

8. Having too many pending friend requests after maxing out at 5k.

Average 20/day outgoing.Groups.Friends of friends.

Combine with other strategies to increase incoming.

Twitter.Blogs – badges.Email signature file.Business cards.…and see Step Six “radical strategic visibility.”

7 Key Touch points1. Update your Status. 2. Review News Feed, comment.3. Review Requests.4. Acknowledge birthdays.5. Review Notifications. 6. Review your Profile.7. Check your Inbox

1. Update your status2. Comment on your friends’ status3. Use the Like feature anywhere4. Upload photos5. Tag photos6. Comment on photos7. Share photos8. Upload videos9. Tag videos10. Comment on videos11. Share videos12. Write Notes13. Import your blog into Notes14. Tag people mentioned in Notes15. Comment on Notes16. Share Notes17. Share links with Links app18. Comment on others’ shared Links19. Join Groups

20. Create your own Group21. Write on the wall of Groups22. Upload photos, videos, links to

Groups23. Write on the discussion board of

Groups24. RSVP yes for Events25. Write on the wall of Events26. Upload photos, videos, links to

Events27. Become a fan of a Fan Page28. Write on the wall of a Fan Page29. Write a Review for a Fan Page30. Write a Review for an App31. Give a friend a Gift32. Interact with the six types of Ads33. Use the Share button34. Install Apps35. Interact with Apps

I don’t have TIME!Isn’t Facebook just for KIDS?!I don’t want to have to LEARN it all.I want to protect my PRIVACY.I want to protect my CONTENT.I don’t know where to START!I don’t know what I should DELEGATE.Do Facebook Social Ads really work?I’m not sure how I’d measure any real RESULTS.I think Social Media is just a FAD…

Real men aren’t afraid to Tweet

Micro blog 140 characters at a time1.9 million users as of December, 2008Everything happens in real timeIt’s the FUSE that explodes all your social media effortsSubstitute for emailIM‐ing on steroids

It’s the easiest to learnMessages are delivered in real‐time100% deliverabilitySend people INSTANTLY to other places in your network (Remember the System!)Viral by nature

Shrink your URL to save charactersTinyurl.com, is.gd, ow.ly, bit.ly

Retweet to spread the word – RT@joesmithDirect Message (DM) to your followersUse the @ signSearch for your friends, celebrities, organizations and topics Categorize for added visibility (#)

Share pictures (TwitPic)Tweet from your phone

Pick a good desktop client Tweetdeck, Twhirl, TwitterFox

Download a mobile clientTwitterific, TwitterBerry, PocketTweets, Tridroid

1. Follow THE RIGHT people

2. Become a valued Tweeter

3. Leverage the power of retweets

1. Shrink your URL (budurl.com, tinyurl.com)

4. Ask lots of open‐ended question

5. Synergize your network (The Biggie!)

Follow people who recentlyfollowed your mentors and colleagues

Follow people who are active at the time you follow them (60/30 Rule)

Join in on the conversations before following (up to 70% reciprocation)

Follow at the right times and on the right days on the right days

1pm – 3pm and 8pm – 11pm Weekends Rule!

Be Consistent!Follow 30 – 50 per day at firstIncrease to 10% once you hit 500+No more than 150% following to follower ratio

Help people make their lives better

Keep your people informed

Make your people laugh

Compliment and praise OFTEN!

People Can Only See One‐Side of Your Twitter Conversations

(UNLESS They Are Following You, Too…)

Once Your Networks are Synced Together, You Literally Can’t Stop Your Audience (i.e. List) From Growing…

Movies

Or get locked out!

Summary: who you are, what you do, what you believe, what you offerWork History: brief but accurate, ask for recommendationsPhoto: use a good photo (not you as a kid, not your dog, not a group photo)Build your connections: start with Outlook

Join lots of groups (you are capped at 50!)Go beyond real estate (NAR, CB, etc.)Alumni (Upenn, UCLA, Florida State)Personal Interest (Starbucks, SpeakerMatch)Companies you worked for (your resume)Curiosity (online networkers, leadership forum)

Access to member profiles w/o linkingDiscussion forumsAsk questionsPost answersFollow the threads – seek out new people to link

Link to your blog, twitter, facebook, etc.Hyperlink to articles you recommend (or disagree with)

So what have we really learned?

LinkedIn primarily for businessFacebook primarily for personalTwitter for the glue that ties together!

Have funYou are connecting through a box/screenBe real; be authenticBe transparent; be honestBe vulnerable; people love thatBe memorable; you want to stand outDon’t be annoying!

Twitter

Your Website

Your Company’s Website

Coldwell Banker’s Website

Facebook LinkedIn

Your Blog

Mari Smith – the “Pied Piper of Facebook”

http://twitter.com/MariSmithPerry Belcher ‐ Seriously Bad Ass Marketer

http://twitter.com/perrybelcherCarrie Wilkerson – The Barefoot Executive

http://twitter.com/barefoot_execAnd of course, you can call on me –http://twitter.com/Carol_McManus

Carol McManusCoach, Consultant, and Trainer

Thanks for checking in – Tweet my friends and follow the winners!

and Be credits for and on real experts!) · 2015-12-14 · The “xxx” Cheat Sheet For Sellers,...

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