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Carol McManusCoach, Consultant, and TrainerBe sure to see credits for Mari Smith and Perry Belcher on last slide (they are the real experts!)
[email protected] 2008, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
Mass two‐way communicationViral by natureAnd it’s FREE!
…when it can be yours [email protected] 2009, All Rights Reserved
In the cyber‐world
[email protected] 2008, All Rights Reserved …when it can be yours today!
But the conversation at the back fence has been replaced with chat rooms and Web 2.0Get out of your ‘zip code’ mentalityThink like your customersProvide valuable informationKeep your ego in check
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2008, All Rights Reserved
It’s a matter of opinion…
[email protected] 2008, All Rights Reserved …when it can be yours today!
Relationship, Partnership, Trust, CredibilityBuild a content asset (relationship asset)Resolve underlying objectionsTo learn what’s in the your customer’s heartAddress what people are worried aboutAddress underlying problems
…when it can be yours [email protected] 2009, All Rights Reserved
What’s happening in the marketHow the process worksMore about your areaMore about what can go wrongThe dirty little secrets!
…when it can be yours [email protected] 2009, All Rights Reserved
Write short, snappy articlesAddress touch questionsWrite wellBe consistentUse hyperlinks
Be afraid of controversyAttack competitorsPreach!Brag!!Sell!!!
…when it can be yours [email protected] 2009, All Rights Reserved
It speaks personally to ‘your people’It’s entertainingIt establishes you as their friendIt positions you as the authorityLearn how to have a conversation!!!
…when it can be yours [email protected] 2009, All Rights Reserved
The “xxx” Cheat SheetFor Sellers, For Buyers, on Home Inspection
7 Things You Should Know About “xxx”Buying a home todaySelling a home in a buyer’s marketWhat mortgage companies look for
Superior Alternatives to “xxx”Renting, Foreclosure, Short‐Sale, A $50K Remodel
…when it can be yours [email protected] 2009, All Rights Reserved
A Blog is recession‐proofA Blog is competitor‐proofA Blog is even Google‐proof
Look for ideas, hooks, angles, inspirationWhen it grabs your attention; write it downStart a fileBookmark websites for content ideas
…when it can be yours [email protected] 2009, All Rights Reserved
To get started with your blog:Blogspot.com , Freeblog.com, Wordpress.com
For content and copy ideas:Filtrbox.com, Popurls.com, Digg.com
A Wiki is an alternative to a Blog:Wetpaint.com, Hubpages.com, Gather.com
…when it can be yours [email protected] 2009, All Rights Reserved
It’s not just for kids
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175+ million active members.500 million by 2011… or sooner.5th most trafficked website in the world.Largest photo‐sharing platform. ~30M/day.>70% of Facebook users = outside the US.Fastest growing demographic = age 30+.More degrees, more mature, more money!Rigorous Terms of Use.
[email protected] 2008, All Rights Reserved …when it can be yours today!
Pages & searches are indexed by GoogleMore than 3.5 Million users become fans of pages every dayCurrent top 5 pages:Barack Obama (5.5M)Coca‐Cola (2.9M)Nutella (2.7M)Pizza (2.6M)Pringles (2.5M)
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
BIG PICTURE: To dramatically increase your sales
by tapping into the powerful features of Facebook.
…when it can be yours [email protected] 2009, All Rights Reserved
“To help the world connect & communicate more effectively.”
…when it can be yours [email protected] 2009, All Rights Reserved
Mark ZuckerbergFounder & Chief Executive OfficerWill be 25 years old on May 14th!
1. Grow a network of hand‐picked Facebook friends up to 5,000.
2. Build out one or more Facebook Fan Pages.3. Showcase your best work on both your Profile &
Page.4. Engage in deliberately chosen regular activities.5. Be active on Twitter with friendly, key‐word laden
tweets.6. Create “Radical Strategic Visibility.”7. Think relationships first, business second…
…but still ask for the sale!
…when it can be yours [email protected] 2009, All Rights Reserved
Homework:List the top 25‐50 people you admire
in your industry and beyond.Send them a friend request on Facebook.Always include a personal message.
Search and follow them on Twitter.
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
Average 20/day outgoing.Groups.Friends of friends.
Combine with other strategies to increase incoming.
Twitter.Blogs – badges.Email signature file.Business cards.…and see Step Six “radical strategic visibility.”
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
3. Showcase your best work on both your Profile & Page.
4. Engage in deliberately chosen regular activities.
5. Be active on Twitter with friendly, key‐word laden tweets.
6. Create “Radical Strategic Visibility.”Gravatar.com, Viddler.com, Disqus.com
7. Think relationships first, business second……but still ask for the sale!…when it can be yours today!
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1. Adding too many friends at once.2. Sending out too many emails.3. Making too many wall posts.4. Sending too many messages to your Group.
5. Sending too many messages to your Event invitees.
6. Importing too many tweets to your status update.
7. Emailing too many pending friend request peeps.
8. Having too many pending friend requests after maxing out at 5k.
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
Average 20/day outgoing.Groups.Friends of friends.
Combine with other strategies to increase incoming.
Twitter.Blogs – badges.Email signature file.Business cards.…and see Step Six “radical strategic visibility.”
…when it can be yours [email protected] 2009, All Rights Reserved
7 Key Touch points1. Update your Status. 2. Review News Feed, comment.3. Review Requests.4. Acknowledge birthdays.5. Review Notifications. 6. Review your Profile.7. Check your Inbox
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
1. Update your status2. Comment on your friends’ status3. Use the Like feature anywhere4. Upload photos5. Tag photos6. Comment on photos7. Share photos8. Upload videos9. Tag videos10. Comment on videos11. Share videos12. Write Notes13. Import your blog into Notes14. Tag people mentioned in Notes15. Comment on Notes16. Share Notes17. Share links with Links app18. Comment on others’ shared Links19. Join Groups
20. Create your own Group21. Write on the wall of Groups22. Upload photos, videos, links to
Groups23. Write on the discussion board of
Groups24. RSVP yes for Events25. Write on the wall of Events26. Upload photos, videos, links to
Events27. Become a fan of a Fan Page28. Write on the wall of a Fan Page29. Write a Review for a Fan Page30. Write a Review for an App31. Give a friend a Gift32. Interact with the six types of Ads33. Use the Share button34. Install Apps35. Interact with Apps
I don’t have TIME!Isn’t Facebook just for KIDS?!I don’t want to have to LEARN it all.I want to protect my PRIVACY.I want to protect my CONTENT.I don’t know where to START!I don’t know what I should DELEGATE.Do Facebook Social Ads really work?I’m not sure how I’d measure any real RESULTS.I think Social Media is just a FAD…
…when it can be yours [email protected] 2009, All Rights Reserved
Real men aren’t afraid to Tweet
[email protected] 2008, All Rights Reserved …when it can be yours today!
Micro blog 140 characters at a time1.9 million users as of December, 2008Everything happens in real timeIt’s the FUSE that explodes all your social media effortsSubstitute for emailIM‐ing on steroids
…when it can be yours [email protected] 2009, All Rights Reserved
It’s the easiest to learnMessages are delivered in real‐time100% deliverabilitySend people INSTANTLY to other places in your network (Remember the System!)Viral by nature
…when it can be yours [email protected] 2009, All Rights Reserved
Shrink your URL to save charactersTinyurl.com, is.gd, ow.ly, bit.ly
Retweet to spread the word – RT@joesmithDirect Message (DM) to your followersUse the @ signSearch for your friends, celebrities, organizations and topics Categorize for added visibility (#)
…when it can be yours [email protected] 2009, All Rights Reserved
Share pictures (TwitPic)Tweet from your phone
Pick a good desktop client Tweetdeck, Twhirl, TwitterFox
Download a mobile clientTwitterific, TwitterBerry, PocketTweets, Tridroid
…when it can be yours [email protected] 2009, All Rights Reserved
1. Follow THE RIGHT people
2. Become a valued Tweeter
3. Leverage the power of retweets
1. Shrink your URL (budurl.com, tinyurl.com)
4. Ask lots of open‐ended question
5. Synergize your network (The Biggie!)
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
Follow people who recentlyfollowed your mentors and colleagues
…when it can be yours [email protected] 2009, All Rights Reserved
Follow people who are active at the time you follow them (60/30 Rule)
…when it can be yours [email protected] 2009, All Rights Reserved
Join in on the conversations before following (up to 70% reciprocation)
…when it can be yours [email protected] 2009, All Rights Reserved
Follow at the right times and on the right days on the right days
1pm – 3pm and 8pm – 11pm Weekends Rule!
…when it can be yours [email protected] 2009, All Rights Reserved
Be Consistent!Follow 30 – 50 per day at firstIncrease to 10% once you hit 500+No more than 150% following to follower ratio
Help people make their lives better
Keep your people informed
Make your people laugh
Compliment and praise OFTEN!
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
…when it can be yours [email protected] 2009, All Rights Reserved
People Can Only See One‐Side of Your Twitter Conversations
(UNLESS They Are Following You, Too…)
…when it can be yours [email protected] 2009, All Rights Reserved
Once Your Networks are Synced Together, You Literally Can’t Stop Your Audience (i.e. List) From Growing…
…when it can be yours [email protected] 2009, All Rights Reserved
Kids
Movies
Or get locked out!
[email protected] 2008, All Rights Reserved …when it can be yours today!
Summary: who you are, what you do, what you believe, what you offerWork History: brief but accurate, ask for recommendationsPhoto: use a good photo (not you as a kid, not your dog, not a group photo)Build your connections: start with Outlook
…when it can be yours [email protected] 2009, All Rights Reserved
Join lots of groups (you are capped at 50!)Go beyond real estate (NAR, CB, etc.)Alumni (Upenn, UCLA, Florida State)Personal Interest (Starbucks, SpeakerMatch)Companies you worked for (your resume)Curiosity (online networkers, leadership forum)
Access to member profiles w/o linkingDiscussion forumsAsk questionsPost answersFollow the threads – seek out new people to link
Link to your blog, twitter, facebook, etc.Hyperlink to articles you recommend (or disagree with)
…when it can be yours [email protected] 2009, All Rights Reserved
So what have we really learned?
…when it can be yours [email protected] 2009, All Rights Reserved
LinkedIn primarily for businessFacebook primarily for personalTwitter for the glue that ties together!
…when it can be yours [email protected] 2009, All Rights Reserved
Have funYou are connecting through a box/screenBe real; be authenticBe transparent; be honestBe vulnerable; people love thatBe memorable; you want to stand outDon’t be annoying!
…when it can be yours [email protected] 2009, All Rights Reserved
[email protected] 2008, All Rights Reserved …when it can be yours today!
…when it can be yours [email protected] 2009, All Rights Reserved
Your Website
Your Company’s Website
Coldwell Banker’s Website
Facebook LinkedIn
Your Blog
Mari Smith – the “Pied Piper of Facebook”
http://twitter.com/MariSmithPerry Belcher ‐ Seriously Bad Ass Marketer
http://twitter.com/perrybelcherCarrie Wilkerson – The Barefoot Executive
http://twitter.com/barefoot_execAnd of course, you can call on me –http://twitter.com/Carol_McManus
…when it can be yours [email protected] 2008, All Rights Reserved
Carol McManusCoach, Consultant, and Trainer
Thanks for checking in – Tweet my friends and follow the winners!
[email protected] 2008, All Rights Reserved