Analysis together

Growth in online application forms

Fall RCTM 2012

BRNO107 online application forms

ČESKÉ BUDĚJOVICE

ČZU PRAHA

HRADEC KRÁLOVÉ

KARVINÁ

OLOMOUC

OSTRAVA

PILSEN

PRAHA

ZLÍN

AIESEC CZECH REPUBLIC

Motivation to become a member

Results – piecharts

How did you get to know about AIESEC?

FALL 2012

1. AIESEC web – 19%2. I personally know some @

member – 17%2. Prvákoviny – 17%

3. AIESEC facebook – 16%4. Posters – 13%5. From a friend – 12%

• This analysis is an average of percentage of every LC responses (not from number of respondents), so it isn‘t very relevant. Also there is problem, that every LC has different reality and for this reality works another ways how to engage students.

• Never mind, we can see, that personal contact (word of mouth, prvakoviny, ..) with our members totally worked again the most.

• Second great medium is internet - @website + @fanpages – this year we started to work with online promotion effectively, I guess;)

• In this RCTM also posters worked well, as a some kind of support of our other activities. (much better than leafleats)

FALL 2012

SPRING 2012

1. From a friend – 34%2. Posters – 13%3. Class shouts – 10%

• In spring RCTM it‘s harder to engage students – we don‘t have any „prvákoviny“ events and so on – that‘s why we must focus on another way how to engage people physically - class shouts, events, …

• Last year worked the most recommendations from friends again.

• Also students were approached by posters and class shouts in this RCTM.

SPRING 2012

FALL 2011

1. Prvákoviny – 21%2. From a friend – 19%3. Posters – 13%

• Last year we had the most of applications from „prvákoviny“ again (or other events for 1st year students).

• Again we have seen that the recommendation from a friend works best.

• I'm not really sure how the poster really work, but certainly we again confirmed that people notice them and help them to recognize and summarize the whole campaign.

FALL 2011

• Everybody knows that recommendations from friends works best, but when we plan a campaign, it can‘t be influenced (from PR side – it‘s mainly work of TMs to have satisfied members)

• We might think about some form of cooperation with „prvákoviny“ - share GCPs or eventually suggest a general concept for the less experienced LCs – because it brings most applications.

• In today's social and internet world, we have to continue with online promo and develop the quality of our channels:– Facebook – learn better how to communicate with

people, give a reason why they should be fans– Web – have complete and understandable information for

students here and sell them membership also trough web

SUMMARY